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arXiv · 1206.1447

Analytical Study for Seeking Relation Between Customer Relationship Management and Enterprise Resource Planning

Asif Perwej
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Abstract

Enterprise Resource Planning (ERP) is a integration of various resources of any organization. It is computer software. All kinds of organization data that is relating to each and every function of the organization are available in ERP. So most of the big business organizations are implementing ERP and some of the medium, small scale companies are also using ERP system. CRM in an organization helps to retain their existing customers as well as capturing new customers for their products. So it makes the organization to produce those goods required by their consumers. This paper focuses mainly on the merging of CRM and ERP through Neural Networks.

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Asif Perwej. 2012-06-07. Analytical Study for Seeking Relation Between Customer Relationship Management and Enterprise Resource Planning. https://arxiv.org/abs/1206.1447

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