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arXiv · 2108.05960

Motivations and Expectations for Virtual Gift-Giving in Douyin Live Streams

Huilian Sophie Qiu·Daniel Klug
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Abstract

Social live streaming services (SLSS) (e.g. Twitch, YouTube Live) combine real-time presentation of user-generated content with social networking features that allow streamers and viewers to interact in a co-present social online setting. Mobile live streaming is now an integrated feature in many social media apps (e.g. Facebook, Instagram, Snapchat) and has recently advanced as a popular form of content creation on entertainment-based short-video apps, especially in the Chinese market and foremost Douyin, the Chinese version of TikTok.

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Huilian Sophie Qiu, Daniel Klug. 2021-08-01. Motivations and Expectations for Virtual Gift-Giving in Douyin Live Streams. https://doi.org/10.5210/spir.v2021i0.12194

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