WSFE: Wasserstein Sub-graph Feature Encoder for Effective User Segmentation in Collaborative Filtering

Abstract

Maximizing the user-item engagement based on vectorized embeddings is a standard procedure of recent recommender models. Despite the superior performance for item recommendations, these methods however implicitly deprioritize the modeling of user-wise similarity in the embedding space; consequently, identifying similar users is underperforming, and additional processing schemes are usually required otherwise. To avoid thorough model re-training, we propose WSFE, a model-agnostic and training-free representation encoder, to be flexibly employed on the fly for effective user segmentation. Underpinned by the optimal transport theory, the encoded representations from WSFE present a matched user-wise similarity/distance measurement between the realistic and embedding space. We incorporate WSFE into six state-of-the-art recommender models and conduct extensive experiments on six real-world datasets. The empirical analyses well demonstrate the superiority and generality of WSFE to fuel multiple downstream tasks with diverse underlying targets in recommendation.