arXiv · 2408.06376
Interrupted time series analysis of clickbait on worldwide news websites, 2016-2023
Abstract
Clickbait is deceptive text that can manipulate web browsing, creating an information gap between a link and target page that literally baits a user into clicking. Clickbait detection continues to be well studied, but analyses of clickbait overall on the web are limited. A dataset was built consisting of 451,033,388 clickbait scores produced by a clickbait detector which analyzed links and headings on primarily English news pages from the Common Crawl. On this data, 5 segmented regression models were fit on 5 major news events and averaged clickbait scores. COVID and the 2020 US Election appeared to influence clickbait levels.
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Austin McCutcheon, Chris Brogly. 2024-08-08. Interrupted time series analysis of clickbait on worldwide news websites, 2016-2023. https://doi.org/10.1109/aibthings63359.2024.10863403
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