Search arXiv⌕ Search
Home/Archive/arXiv

arXiv · 2411.11589

The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior

Klaus M. Miller·Bernd Skiera·Julia Schmitt
View original source ↗Read source document ↗Export metadata ↓

Abstract

Privacy regulations aim to safeguard consumers, but can have unintended consequences on how users interact with websites. This article estimates the causal effect of the EU's General Data Protection Regulation (GDPR) on online usage behavior and decomposes it into usage frequency (unique visitors) and usage intensity (visits per unique visitor). Using a generalized synthetic control estimator across trillions of visits to 6,387 websites in 24 industries and 13 countries-11 months before and 19 months after enforcement-it compares observations subject to the GDPR (EU users or EU websites) with unaffected observations (non-EU users on non-EU websites). Weekly visits decline by 4.88% within 3 months and by 10.02%% after 18 months, with the decline increasingly driven by usage frequency: by 18 months, unique visitors decline by 6.61%, whereas visits per unique visitor decline by only 0.59%. The average conceals offsetting effects consistent with a reallocation of online activity: about one quarter of websites gain significantly, and among websites losing users, the remaining users engage more intensively, whereas intensity falls where user numbers grow. Losses concentrate among hedonic and smaller websites and continue to deepen during the first wave of data-protection enforcement actions rather than being concentrated around the GDPR compliance deadline. Taken together, these patterns are more consistent with restricted data-driven user acquisition and privacy salience, than with consent friction and degraded retention as persistent explanations. Long-horizon, decompositional evaluation thus reveals GDPR's differential effect on usage frequency/intensity and heterogeneous effects not distinguished by the aggregate traffic effects reported in prior work.

Explore related subjects

econ.GNq-fin.EC

Keep this discovery

Explore connections, maps & timelines

BibTeXRIS

Klaus M. Miller, Bernd Skiera, Julia Schmitt. 2026-08-20. The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior. https://arxiv.org/abs/2411.11589

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related papers

arXiv2026

Local Media and the Shaping of Social Norms: Evidence from the Ebola outbreak

Media's influence on norms and behavior is widely recognized. Less is known about the role played by media being local. I examine this in a high-stakes context, the Ebola outbreak in Guinea. I exploit quasi-random variation in access to radio and the timing of a public-health campaign aired on community radio. I find that 12-17% of Ebola cases could have been prevented if places with access to a neighboring community radio station had instead had their own. Impacts are driven by radio being local rather than by ethno-linguistic belonging. Local media facilitates coordination in behaviors observed and sanctioned locally.

econ.GN↗
arXiv2026

Productivity Shocks and Input Misallocation: A Decomposition

This paper asks how much input misallocation productivity uncertainty generates and at which stage of input decisions it arises. I separate revenue productivity by when each component is revealed and trace each into the gap between an input's marginal revenue product and its price. In six European countries, shocks revealed after an input is committed account for 20 percent of capital gap dispersion and 5 percent of labor gap dispersion. An unanticipated one percent rise in productivity raises the capital gap by 0.92 percent and the labor gap by 0.19 percent, because most of the shock passes into the wage.

econ.GN↗
arXiv2026

When Do Type-Specific Wages Buffer Distributional Incidence in TANK?

When do relative wages buffer the unequal incidence of aggregate shocks? I derive a consumption-gap decomposition and a present-value condition for partial offset in a TANK model. An extension separates wage-setting demand elasticity from substitution between labor segments and allows each segment to contain both financial types. With a zero inherited wage gap and a same-sign discounted wedge, substitution above one gives offsetting earnings reallocation; substitution below one gives amplification. The channel disappears when financial types have identical segment exposure. Numerical experiments assess these mechanisms, shock persistence, policy feedback, and aggregate-IRF matching. In the nested perfect-alignment monetary benchmark, the peak consumption gap is about two-fifths smaller under type-specific wages than under the common-wage closure. These are conditional model comparisons, not empirical effect estimates or welfare rankings.

econ.GN↗