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arXiv · 2501.02961

A Point Process Model for Optimizing Repeated Personalized Action Delivery to Users

Alexander Merkov·David Rohde
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Abstract

This paper provides a formalism for an important class of causal inference problems inspired by user-advertiser interaction in online advertiser. Then this formalism is specialized to an extension of temporal marked point processes and the neural point processes are suggested as practical solutions to some interesting special cases.

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Alexander Merkov, David Rohde. 2025-01-06. A Point Process Model for Optimizing Repeated Personalized Action Delivery to Users. https://arxiv.org/abs/2501.02961

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