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arXiv · 2502.18614

Towards Using Voice for Hedonic Shopping Motivations

Morteza Behrooz·Preetham Kolari·Fred Zaw·Lindsay Kenzig·Arnav Jhala
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Abstract

Besides the utilitarian aspects of online shopping, hedonic motivations play a significant role in shaping the shopping behavior of online users. With the increased popularity of voice-enabled devices, online shopping platforms have attempted to drive online shopping on voice. However, we explain why voice might be more suitable for the hedonic aspects of shopping. We introduce a prototype that enables such focus in a voice experience and share our findings from a qualitative study.

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Morteza Behrooz, Preetham Kolari, Fred Zaw, Lindsay Kenzig, Arnav Jhala. 2025-02-25. Towards Using Voice for Hedonic Shopping Motivations. https://arxiv.org/abs/2502.18614

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