The Study of Human Preference Based on Integrated Analysis of N1 and LPP Components

Siyuan Li; Xiangze Meng; Yijian Yang; Yiwen Xu; Yunfei Wang; Chenghu Qiu; Hanyi Jiang; Pin Wu; Shegnbo Chen; Xiao Wei; Hao Wang; Lan Ni; Huiran Zhang

arXiv · 2505.19879

The Study of Human Preference Based on Integrated Analysis of N1 and LPP Components

Siyuan Li·Xiangze Meng·Yijian Yang·Yiwen Xu·Yunfei Wang·Chenghu Qiu·Hanyi Jiang·Pin Wu·Shegnbo Chen·Xiao Wei·Hao Wang·Lan Ni·Huiran Zhang

View original source ↗Read source document ↗Export metadata ↓

Abstract

Human preference research is a significant domain in psychology and psychophysiology, with broad applications in psychiatric evaluation and daily life quality enhancement. This study explores the neural mechanisms of human preference judgments through the analysis of event-related potentials (ERPs), specifically focusing on the early N1 component and the late positive potential (LPP). Using a mixed-image dataset covering items such as hats, fruits, snacks, scarves, drinks, and pets, we elicited a range of emotional responses from participants while recording their brain activity via EEG. Our work innovatively combines the N1 and LPP components to reveal distinct patterns across different preference levels. The N1 component, particularly in frontal regions, showed increased amplitude for preferred items, indicating heightened early visual attention. Similarly, the LPP component exhibited larger amplitudes for both preferred and non-preferred items, reflecting deeper emotional engagement and cognitive evaluation. In addition, we introduced a relationship model that integrates these ERP components to assess the intensity and direction of preferences, providing a novel method for interpreting EEG data in the context of emotional responses. These findings offer valuable insights into the cognitive and emotional processes underlying human preferences and present new possibilities for brain-computer interface applications, personalized marketing, and product design.

Explore related subjects

q-bio.NC

Keep this discovery

Explore connections, maps & timelines

BibTeX RIS

Siyuan Li, Xiangze Meng, Yijian Yang, Yiwen Xu, Yunfei Wang, Chenghu Qiu, Hanyi Jiang, Pin Wu, Shegnbo Chen, Xiao Wei, Hao Wang, Lan Ni, Huiran Zhang. 2025-05-26. The Study of Human Preference Based on Integrated Analysis of N1 and LPP Components. https://arxiv.org/abs/2505.19879

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related papers

arXiv2026

Only what exists can cause: An intrinsic powers view of free will

This essay addresses the implications of integrated information theory (IIT) for free will. IIT is a theory of what consciousness is and of how its presence and quality can be accounted for in physical terms. According to IIT, the presence of consciousness is accounted for by a maximum of cause-effect power in the brain. Moreover, the way an experience feels is accounted for by how that cause-effect power is structured. If IIT is right, we do have free will in a genuine sense: we have alternatives, reasons, and values, we make decisions, and we-not our neurons or atoms-are the cause of our willed actions and bear responsibility for them. IIT's argument for genuine free will hinges on the proper understanding of consciousness as intrinsic existence, captured by its intrinsic powers ontology: what exists absolutely, in physical terms, are intrinsic entities, and only what exists can cause.

q-bio.NC↗

arXiv2026

Seeing the imagined: latent functional alignment in visual imagery decoding from fMRI data

Recent progress in visual brain decoding from fMRI has been enabled by large-scale datasets such as the Natural Scenes Dataset (NSD) and powerful diffusion-based generative models. While current pipelines are primarily optimized for perception, their performance under mental-imagery remains less well understood. In this work, we study how a state-of-the-art (SOTA) perception decoder (DynaDiff) can be adapted to reconstruct imagined content from the NSD-Imagery benchmark. We propose a latent functional alignment (LFA) approach that maps imagery-evoked activity to the pretrained model's semantic content-enriched conditioning space, by adding a simple alignment module, while keeping the original remaining components frozen. To mitigate the limited amount of matched imagery-perception supervision, we further introduce a neural retrieval-based augmentation strategy that selects semantically related NSD perception trials from the same participants. Across four subjects, LFA consistently improves high-level semantic reconstruction metrics relative to the frozen pretrained baseline and a voxel-space ridge alignment baseline, and enables above-chance decoding from multiple cortical regions. These results suggest that semantic structure learned from perception can be leveraged to stabilize and improve visual imagery decoding under out-of-distribution conditions.

q-bio.NC↗

arXiv2026

Deep Learning in Infant Functional Neuroimaging: Challenges, Advances, and Future Directions

Infancy is a critical developmental window characterized by rapid functional brain reorganization, during which large-scale networks emerge, individualized connectome signatures continue to form, and early deviations may shape long-term cognitive and clinical outcomes. Functional MRI (fMRI) offers an opportunity to study these processes in vivo, yet extracting developmentally meaningful information from it remains challenging due to comparatively short scan duration, structured motion artifacts, variable scan states, and rapid brain maturation. Amid these challenges, deep learning has expanded the capacity of computational neuroimaging by learning robust representations from noisy, high-dimensional data, integrating complex spatial and temporal information, and capturing the nonlinear and rapidly evolving organization of the developing brain. Here, we review recent advances in deep learning for infant functional neuroimaging, synthesizing progress across input representation formatting, population and individualized brain mapping, longitudinal trajectory forecasting, robust and explainable model evaluation, and biological translation. Collectively, these methodological advances mark a paradigm shift in infant functional neuroimaging from descriptive, group-level analyses toward reliable, individualized, and developmentally grounded models. Future progress will depend on larger and more diverse longitudinal datasets, developmentally appropriate model designs, rigorous and standardized evaluation, and integration of computational predictions with biological mechanisms towards clinically meaningful outcomes. Addressing these priorities will help establish deep learning as a robust framework for understanding early functional brain development, identifying developmental variation at the individual level, and ultimately supporting earlier and precise assessment of neurodevelopmental risk.

q-bio.NC↗