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arXiv · 2512.07424

OnePiece: The Great Route to Generative Recommendation -- A Case Study from Tencent Algorithm Competition

Jiangxia Cao·Shuo Yang·Zijun Wang·Qinghai Tan
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Abstract

In past years, the OpenAI's Scaling-Laws shows the amazing intelligence with the next-token prediction paradigm in neural language modeling, which pointing out a free-lunch way to enhance the model performance by scaling the model parameters. In RecSys, the retrieval stage is also follows a 'next-token prediction' paradigm, to recall the hunderds of items from the global item set, thus the generative recommendation usually refers specifically to the retrieval stage (without Tree-based methods). This raises a philosophical question: without a ground-truth next item, does the generative recommendation also holds a potential scaling law? In retrospect, the generative recommendation has two different technique paradigms: (1) ANN-based framework, utilizing the compressed user embedding to retrieve nearest other items in embedding space, e.g, Kuaiformer. (2) Auto-regressive-based framework, employing the beam search to decode the item from whole space, e.g, OneRec. In this paper, we devise a unified encoder-decoder framework to validate their scaling-laws at same time. Our empirical finding is that both of their losses strictly adhere to power-law Scaling Laws ($R^2$>0.9) within our unified architecture.

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Jiangxia Cao, Shuo Yang, Zijun Wang, Qinghai Tan. 2025-12-08. OnePiece: The Great Route to Generative Recommendation -- A Case Study from Tencent Algorithm Competition. https://arxiv.org/abs/2512.07424

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