How Data Narratives Go Wrong: A Taxonomy of Issues Across the Data Communication Process

Abstract

Data narratives increasingly shape public understanding, but their failures are rarely just isolated factual errors or deceptive charts. Instead, they emerge through a broader meaning-making process in which quantitative evidence is transformed into claims, representations, and arguments. While prior work has examined these failures across disparate fields (e.g., statistics, visualization, and fact-checking), the community lacks a holistic lens to explain how these issues arise, propagate, and compound. To address this gap, we introduce TIC, a Taxonomy of Issues in Data Communication, synthesized from prior literature and refined through the qualitative annotation of 700 real-world data narratives from fact-checking sites, research datasets, and controversial media. TIC organizes recurring breakdowns across six dimensions-data, analysis, visual encoding, text, reasoning, and interpretation-and situates them within a framework spanning analysis, narrative construction, and audience reception. Alongside the taxonomy and process framework, we contribute a qualitatively annotated case corpus with coding justifications and an interactive browsing interface. Collectively, these contributions provide a structured lens for diagnosing problematic data narratives and informing future sociotechnical support for trustworthy data communication.