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arXiv · 2608.12344

Predicting consumer-technology ownership without a diffusion history

Abstract

We test whether the perceived attributes of a consumer technology predict how widely it is owned. In a 2022 Prolific survey of US adults (n = 678), respondents rated 65 consumer technologies on six attributes. We then elicited the same ratings from two frontier language models, Anthropic Claude Opus 4.7 and OpenAI GPT-5.5. We regress ownership prevalence on four UTAUT2 acceptance attributes plus a log-age covariate with a sign-constrained penalized regression and evaluate it by holding out one technology at a time. The attribute model improves on a baseline of years-since-launch: mean absolute error falls by 17% with the human ratings, and by more with either model, most with Opus 4.7. Over the short 2022-to-2025 window, where ownership moved little, the same attributes do not improve on a no-change baseline. We set out the limitations of the approach, including the possibility that language-model ratings reflect prior knowledge of these technologies rather than independent attribute reasoning. We include a deployment illustration: 2027 ownership predictions for eleven products launched in 2025 and 2026.

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Irina Vartanova, Niels Selling, Jennifer Viberg Johansson, Pontus Strimling. 2026-06-03. Predicting consumer-technology ownership without a diffusion history. https://arxiv.org/abs/2608.12344

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