Who Trusts AI with Their Emotions? Trust Formation and Sociodemographic Variation in LLM Use for Emotional Support

Abstract

Trust in AI for emotional support is not universal; it is shaped by who users are, where they come from, and what they value. Yet research in this area lacks validated psychometric instruments for assessing user perceptions in affective AI contexts and large-scale evidence on how trust formation varies across user segments. To address these gaps, we develop and validate a seven-construct psychometric scale, test a Structural Equation Model (SEM) linking system attributes to Trust and Perceived Benefits as mediators of Actual System Use, and conduct a Multi-Group Analysis (MGA) across five sociodemographic dimensions (gender, age, education, socioeconomic status, cross-national region), drawing on 1,343 active users from seven countries. We find that users experience empathy and anthropomorphism as a unified "Humanlikeness" construct, and that Privacy, Personalization, and Humanlikeness drive Trust while Perceived Bias degrades it. Notably, adoption logic diverges across groups: Privacy shapes women's trust more than men's, Anglosphere (UK, USA) users respond more positively to Humanlikeness than Europeans, and educated and higher-income users require Trust to engage, whereas older adults and lower socioeconomic groups bypass it entirely, relying on perceived practical benefits (e.g., 24/7 availability, non-judgmental support). Our findings extend technology acceptance theory and inform the equitable design of emotional support AI.