Optimal Multi-way Decision Trees for Stratified Sampling in Online Controlled Experiments

Abstract

Online controlled experiments, or A/B tests, are widely used to estimate causal effects on digital platforms. A central challenge is to improve experimental sensitivity, or statistical power, without increasing the experimental sample size. Stratified sampling is a classical variance reduction technique; however, its effectiveness depends critically on how the strata are constructed. We thus propose an optimization-based stratification framework for stratified sampling using optimal multi-way decision trees. Our method, called Optimal Multi-way Stratification Trees (OMST), formulates stratification as a path-selection problem over a feature graph. The selected paths define interpretable stratification rules and are optimized using an exact variance-minimizing binary optimization formulation under continuous proportional allocation and a Neyman-type optimal allocation. We incorporate supervised optimal binning to generate outcome-relevant candidate splits for numerical features. Furthermore, we introduce reduction procedures for redundant candidate paths and assignment constraints, substantially reducing the optimization problem size. Experiments on both a real-world and a simulated dataset demonstrate that OMST achieves comparable or superior variance reduction to existing methods while maintaining shallow and interpretable stratification trees.