MSTypography: Multi-character Semantic Typography via Balancing Word Legibility and Object Recognizability

Abstract

Semantic typography is a design technique where the visual representation of a word conveys its semantic meaning, while maintaining its legibility. Existing digital typography methods mainly focus on single-character scenarios. They suffer from a lack of legibility constraints and insufficient local deformation when extended to multi-character words, as the intricate structures among multiple characters are hardly preserved during the typography process. In this paper, we propose a global-to-local typography framework for multi-character scenarios. It performs mask-driven silhouette approximation at the global level, while semantic-guided refinement at the local level, with a culling step in between to improve efficiency. To preserve word legibility, we designed structural losses (including explicit collision constraints and implicit Jacobian singular value constraints) and an OCR constraint for character-level readability. To enhance the object recognizability, we leverage semantic guidance with diffusion priors, which drives the character glyph toward the target concept while preserving its structural integrity. To the best of our knowledge, this is the first multi-character semantic typography method that effectively balances word legibility and object recognizability. Evaluations on five representative languages (English, Chinese, Japanese, Korean, Arabic) demonstrate superiority over SOTA methods. Codes will be open-sourced.