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arXiv · 2610.20603

CommerceGen-Studio: An End-to-End Framework for Commercial-Grade Main-Image Generation

Xiaoli Xu·Zhengtao Wu·Zhengze Xu·Tao Liu·Yongchao Du·Zuan Gao·Xingjian Wang·Hao Yan·Mengting Chen·Wei Li·Bo Zheng
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Abstract

We present CommerceGen-Studio, an end-to-end framework for generating commercial-grade main images for e-commerce Stock Keeping Units (SKUs). Our framework is organized along a three-stage pipeline of information extraction, semantic rewriting, and multi-condition generation: Prompt-Eval-Refine-Loop Agent (PERL-Agent) distills heterogeneous SKU metadata into concise selling-point text lists through an iterative closed loop of VLM and LLM roles scored by a reference-free rubric. Layout Thinker Optimization (LTO) aligns the rewriter with both caption and rendered-image quality via alternating domain-specific policy optimization. SKU-DiT, trained under Reinforce-Distill-Reinforce (RDR) progressive training, conditions jointly on the white-background product image, the trademark crop, and the structured layout to hold subject fidelity, trademark integrity, and character-level text accuracy together. The framework runs in production at a scale of millions of main images per day with a latency of a few seconds per image, which we believe makes it among the first systems of this kind to operate at commercial scale. We also release CommerceGen-Bench, a benchmark of hard cases collected from live traffic across all product categories. On it, our framework achieves the highest overall scores among the evaluated open-source baselines on both editing tracks, with and without prompt enhancement. It also matches much larger closed-source models, and beats several of them at Instruction Following and Product Integration - the two properties that determine whether an image can be published.

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Xiaoli Xu, Zhengtao Wu, Zhengze Xu, Tao Liu, Yongchao Du, Zuan Gao, Xingjian Wang, Hao Yan, Mengting Chen, Wei Li, Bo Zheng. 2026-10-14. CommerceGen-Studio: An End-to-End Framework for Commercial-Grade Main-Image Generation. https://arxiv.org/abs/2610.20603

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