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arXiv · 2610.40190

AdMuse: Skill-Guided Creative Advertising Image Generation

Minyan Luo·Yuxin Zhang·Meng Zhao·Xincan Wang·Fuzhang Wu·Tong-Yee Lee·Oliver Deussen·Fan Tang·Weiming Dong
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Abstract

An outstanding creative advertising image should both attract attention and communicate a product's positioning. How to choose a persuasive conceptual bridge before rendering begins is challenging for advertising generation. We present AdMuse, a skill-guided multi-agent framework that distills high-quality advertisements into reusable creative skills for cross-domain advertising strategy. Rather than retrieving isolated exemplars, AdMuse abstracts recurring bridge patterns into a skill library that can guide new product briefs. At generation time, AdMuse coordinates skill routing, multi-candidate ideation and selection, and VLM-guided visual refinement: diverse skills propose alternative concepts, relative judgment selects the most promising direction, and vision-language feedback helps realize the selected intent in the final image. This design treats advertising creativity as a structured decision process rather than a single prompt-writing step. Experiments across diverse product and brand positionings show that AdMuse produces visually compelling advertisements that faithfully communicate product positioning.

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Minyan Luo, Yuxin Zhang, Meng Zhao, Xincan Wang, Fuzhang Wu, Tong-Yee Lee, Oliver Deussen, Fan Tang, Weiming Dong. 2026-10-29. AdMuse: Skill-Guided Creative Advertising Image Generation. https://arxiv.org/abs/2610.40190

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