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Advertising effects in Sznajd marketing model

Christian Schulze
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Abstract

The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, are applied to marketing with the help of advertising. The larger the lattice is the smaller is the amount of advertising needed to convince the whole market

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Christian Schulze. 2002-07-06. Advertising effects in Sznajd marketing model. https://doi.org/10.1142/s0129183103004255

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