arXiv subjects

Bruno Gonçalves

Publications and source records attributed to Bruno Gonçalves.

4 recordsLinked to original sources

arXiv2018

Foursquare to The Rescue: Predicting Ambulance Calls Across Geographies

Understanding how ambulance incidents are spatially distributed can shed light to the epidemiological dynamics of geographic areas and inform healthcare policy design. Here we analyze a longitudinal dataset of more than four million ambulance calls across a region of twelve million residents in the North West of England. With the aim to explain geographic variations in ambulance call frequencies, we employ a wide range of data layers including open government datasets describing population demographics and socio-economic characteristics, as well as geographic activity in online services such as Foursquare. Working at a fine level of spatial granularity we demonstrate that daytime population levels and the deprivation status of an area are the most important variables when it comes to predicting the volume of ambulance calls at an area. Foursquare check-ins on the other hand complement these government sourced indicators, offering a novel view to population nightlife and commercial activity locally. We demonstrate how check-in activity can provide an edge when predicting certain types of emergency incidents in a multi-variate regression model.

physics.soc-ph↗

arXiv2017

Semantic homophily in online communication: evidence from Twitter

People are observed to assortatively connect on a set of traits. This phenomenon, termed assortative mixing or sometimes homophily, can be quantified through assortativity coefficient in social networks. Uncovering the exact causes of strong assortative mixing found in social networks has been a research challenge. Among the main suggested causes from sociology are the tendency of similar individuals to connect (often itself referred as homophily) and the social influence among already connected individuals. An important question to researchers and in practice can be tackled, as we present here: understanding the exact mechanisms of interplay between these tendencies and the underlying social network structure. Namely, in addition to the mentioned assortativity coefficient, there are several other static and temporal network properties and substructures that can be linked to the tendencies of homophily and social influence in the social network and we herein investigate those. Concretely, we tackle a computer-mediated \textit{communication network} (based on Twitter mentions) and a particular type of assortative mixing that can be inferred from the semantic features of communication content that we term \textit{semantic homophily}. Our work, to the best of our knowledge, is the first to offer an in-depth analysis on semantic homophily in a communication network and the interplay between them. We quantify diverse levels of semantic homophily, identify the semantic aspects that are the drivers of observed homophily, show insights in its temporal evolution and finally, we present its intricate interplay with the communication network on Twitter. By analyzing these mechanisms we increase understanding on what are the semantic aspects that shape and how they shape the human computer-mediated communication.

physics.soc-ph↗

arXiv2015

Everyday the Same Picture: Popularity and Content Diversity

Facebook is flooded by diverse and heterogeneous content, from kittens up to music and news, passing through satirical and funny stories. Each piece of that corpus reflects the heterogeneity of the underlying social background. In the Italian Facebook we have found an interesting case: a page having more than $40K$ followers that every day posts the same picture of a popular Italian singer. In this work, we use such a page as a control to study and model the relationship between content heterogeneity on popularity. In particular, we use that page for a comparative analysis of information consumption patterns with respect to pages posting science and conspiracy news. In total, we analyze about $2M$ likes and $190K$ comments, made by approximately $340K$ and $65K$ users, respectively. We conclude the paper by introducing a model mimicking users selection preferences accounting for the heterogeneity of contents.

cs.SI↗

arXiv2013

The Role of Information Diffusion in the Evolution of Social Networks

Every day millions of users are connected through online social networks, generating a rich trove of data that allows us to study the mechanisms behind human interactions. Triadic closure has been treated as the major mechanism for creating social links: if Alice follows Bob and Bob follows Charlie, Alice will follow Charlie. Here we present an analysis of longitudinal micro-blogging data, revealing a more nuanced view of the strategies employed by users when expanding their social circles. While the network structure affects the spread of information among users, the network is in turn shaped by this communication activity. This suggests a link creation mechanism whereby Alice is more likely to follow Charlie after seeing many messages by Charlie. We characterize users with a set of parameters associated with different link creation strategies, estimated by a Maximum-Likelihood approach. Triadic closure does have a strong effect on link formation, but shortcuts based on traffic are another key factor in interpreting network evolution. However, individual strategies for following other users are highly heterogeneous. Link creation behaviors can be summarized by classifying users in different categories with distinct structural and behavioral characteristics. Users who are popular, active, and influential tend to create traffic-based shortcuts, making the information diffusion process more efficient in the network.

cs.SI↗