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Chengfu Huo

Publications and source records attributed to Chengfu Huo.

2 recordsLinked to original sources

Learning from What You Retrieve: Online RL Fine-Tuning for Semantic Retrieval

In large-scale e-commerce retrieval, dual-encoder retrievers are op- timized for contrastive similarity, whereas downstream rerankers capture finer-grained relevance preferences; this objective mis- match limits end-to-end retrieval quality. Reinforcement Learning offers a way to use reward-model feedback for retriever adaptation, but we observe that standard policy-gradient updates can degrade embedding geometry, especially when the document index must remain frozen due to industrial constraints. To address this, we propose PAO (Positive-Advantage-Only), a selective RL optimization method. Our analysis reveals that in- discriminate penalization of negative samples (pushing away) in a frozen high-dimensional space disrupts pre-trained semantic man- ifolds. PAO selectively applies gradient updates only to retrieved items with positive advantages, effectively pulling query embed- dings toward high-reward regions while preserving global topo- logical stability. Experiments on both a massive industrial dataset and public benchmarks demonstrate that PAO significantly outper- forms standard RL and distillation baselines.

cs.IR

CommerceVibe: Learning to Design E-Commerce Creatives as Executable Visual Code via Dual-Feedback Reinforcement Learning

High-quality e-commerce creatives are essential for presenting products and conveying marketing messages. Recent diffusion models enable scalable creative generation and produce visually compelling images, but their flattened raster outputs often contain distorted text and inconsistent product details, requiring refinement before deployment. Moreover, without explicit structure, the resulting creatives are difficult to edit and reuse, while complex design requirements remain challenging to encode as verifiable training signals. To address these challenges, we present CommerceVibe, which represents creatives as executable visual code and formulates generation as conditional HTML/CSS program synthesis. Given product images, design requirements, and product information, it produces renderable, editable, and reusable creatives. We further introduce dual-feedback reinforcement learning, in which rule-based feedback evaluates rendered programs for text readability, product visibility, and layout validity, while visual feedback from a vision-language model (VLM) assesses rendered creatives against input specifications across six perceptual and commercial dimensions. Together, these complementary feedback signals improve both constraint satisfaction and perception-dependent quality. We perform supervised fine-tuning (SFT) of Qwen3.5-9B on over 28,000 e-commerce examples, followed by dual-feedback reinforcement learning. On a 1,300-case benchmark, the optimized CommerceVibe model achieves a weighted score of 94.0/100, compared with 87.3 for the SFT-only variant, and outperforms strong external models. Blind evaluations by five e-commerce design experts further validate these improvements. CommerceVibe supports controllable, editable, and scalable e-commerce creative production.

cs.CV