arXiv subjects

Chengxiang Zhuo

Publications and source records attributed to Chengxiang Zhuo.

At least 19 recordsLinked to original sources

arXiv2026

Think Globally, Generate Personally: Multi-View Thinking with Adaptive Generation for Generative Recommendation

Semantic-ID-based (SID) generative recommendation (GR) represents each item as a sequence of discrete tokens and predicts the next item through autoregressive SID generation. However, existing methods face two challenges. First, insufficient shared context modeling for user sequences: full-history and recent behaviors provide overlapping yet complementary evidence, but modeling them within a single sequence may dilute current cues, whereas processing them through separate streams may fail to coordinate them. Second, insufficient personalized adaptation in progressive SID decisions: although decoder states evolve with generated prefixes, existing models typically use a shared output-side transformation across recommendation instances, without explicitly selecting a transformation suited to the current user need. To address these challenges, we propose Multi-View Thinking with Adaptive Generation (MV-Thinker), a framework that Thinks Globally and Generates Personally. First, Multi-View Temporal Thinking uses view-specific thinking queries and readers over overlapping full-history and recent-history views, coordinating both sources into complementary user-conditioned contexts before SID generation. Second, Hierarchical Residual Adaptation organizes lightweight adapters into nested residual paths before a shared vocabulary projection, adaptively transforming context-bearing decoder states for SID decisions. Extensive experiments on four public datasets demonstrate that MV-Thinker consistently outperforms strong discriminative and generative recommendation baselines across multiple ranking metrics. The implementation code and datasets are available on: https://anonymous.4open.science/r/MV-Thinker

cs.AI↗

arXiv2026

CCFormer: Efficient Cross-Field Interaction and Hierarchical Sequence Compression for Industrial Recommendation at Tencent

Industrial candidate-ranking systems must combine long user behavior histories with heterogeneous user and item features under strict computational budgets. We propose CCFormer, a structured interaction architecture that separates cross-field retrieval from intra-history modeling. Feature-field-separated cross-attention allows user and target queries to read an evolving history hierarchy, while local subspace token mixing contextualizes history tokens independently of candidate targets. Hierarchical sequence compression reduces the number of history tokens and provides multi-scale historical context for subsequent interactions. Experiments on two public benchmarks show higher mean AUC than the evaluated baselines, while experiments on a large-scale industrial dataset show a favorable accuracy-compute trade-off and higher training throughput than HSTU. Online A/B tests across four recommendation and advertising scenarios report system-level improvements of up to 3.57% in click-through rate, 3.86% in page views, and 1.71% in advertising revenue relative to the corresponding production baselines. CCFormer has been fully deployed in all four scenarios, demonstrating its practical scalability and effectiveness in large-scale recommendation systems.

cs.IR↗

arXiv2026

LoopGR: Parameter-Efficient Scaling for Generative Recommendation via Recurrent Depth

Generative recommendation formulates item recommendation as autoregressive generation rather than a discriminative scoring problem. Although empirical studies exhibit favorable scaling behavior in recommendation, unleashing the benefits of scaling remains challenging under the strict model size and inference cost constraints of real-world systems. A central challenge is to combine expressive modeling of user-item interaction histories with flexible computational depth without proportionally increasing model size. We introduce LoopGR, a parameter-efficient scaling framework for generative recommendation via recurrent depth. LoopGR employs a tailored hierarchical recurrent depth mechanism that alternates between a shared generative decoder and a lightweight context updater. For efficient inference, we further develop recurrent trajectory self-distillation that distills a low-budget student from a high-budget teacher by aligning both predictive distributions and evolution directions. Extensive experiments show that LoopGR consistently outperforms strong generative recommendation baselines. Compared with a representative encoder-decoder baseline, LoopGR achieves superior performance while reducing model size by up to 52%. These results establish recurrent depth as a new scaling dimension, offering a flexible and resource-efficient scaling path for generative recommendation.

cs.IR↗

arXiv2026

TGR-EvoDAG: A DAG-based Multi-Agent Code Evolution Framework for Generative Recommendation on Tencent

Large Language Model (LLM) agents have enabled automated code evolution for algorithm discovery. However, current recursive self-improvement (RSI) research for sequential recommendation faces a dilemma: general-purpose frameworks lack domain-specific feedback, while recommender-specific frameworks rely on linear evolution. Crucially, naively integrating them fails when applied to Generative Recommendation (GR). Unlike end-to-end models, GR relies on a module-cascaded pipeline (tokenization, pre-training, and alignment). In this paradigm, existing evolution methods suffer from: i) cost blindness, squandering budgets by ignoring stage-asymmetric retraining overheads; and ii) short-sighted evaluation, discarding promising upstream innovations that temporarily regress metrics before downstream adaptation. To bridge these gaps, we propose TGR-EvoDAG, a multi-agent code evolution framework tailored for GR. TGR-EvoDAG models code evolution as a Directed Acyclic Graph (DAG) to maintain multiple evolution branches and merge complementary innovations, unifying advanced search with rich GR diagnostic feedback. We further introduce stage-aware cost planning to optimize GPU-hour budgets, and active downstream co-adaptation to navigate temporary regressions and unlock cross-stage gains. On public Amazon datasets, TGR-EvoDAG enables the first autonomous evolution of a complete GR pipeline, improving offline metrics by up to 37.4% and Agent4Rec simulated user satisfaction by 19.7% over the strongest baseline. Furthermore, in industrial deployment on Tencent's large-scale commercial media platform, the evolved GR achieves a 12.16% relative improvement in offline Hit@1 and a statistically significant 0.40% increase in online click-through rate (CTR).

cs.AI↗

arXiv2026

Preference-Drift-Aware Subsequence Learning and Hierarchical Context Fusion for Long-Sequence Generative Recommendation

Long-sequence generative recommendation methods autoregressively model the user's interaction sequence to generate the next-item representation. Existing methods generally fall into two categories: efficient full-sequence modeling and target-aware context retrieval. Our experiments reveal that as the sequence length increases, the former incurs steadily growing computational cost while its accuracy gains quickly saturate and even degrade due to noise; the latter, though shortening the input sequence, is susceptible to noise that is semantically consistent yet preference-inconsistent, as well as to incomplete contexts. Both paradigms ignore the dynamic changes of user preferences and the cross-subsequence dependencies when handling historical information, thereby limiting accuracy and efficiency. To address these issues, we propose a preference-drift-aware subsequence learning and hierarchical context fusion for long-sequence generative recommendation. Specifically, we learn differentiable soft subsequence boundaries using multidimensional preference-drift information and aggregate items within each subsequence into preference-coherent representations via linear attention with soft assignment weights, thereby circumventing the expense of full-sequence attention. A cross-attention mechanism is then employed to capture dependencies between recent interactions and relevant subsequence contexts, mitigating noise in learning recent-item representations. Finally, a gated fusion mechanism adaptively combines the recent-item representation with the global subsequence context, allowing the resulting target representation to encode both recent and long-term preferences. Extensive experiments demonstrate that our method consistently outperforms existing baselines in both recommendation accuracy and computational efficiency.

cs.IR↗

arXiv2026

TGR: Advancing Industrial Recommendation from Generative-Paradigm Ranking toward Unified Generation and Reasoning

Industrial recommender systems typically rely on cascaded retrieval, pre-ranking, ranking, and reranking stages, whose separately optimized models limit scaling, fragment decision making, and lack semantic knowledge and reasoning. We present TGR (Tencent Generative Recommendation), an industrial framework that advances recommendation toward the generative paradigm along three coupled directions. TGR-GenRank upgrades ranking through CCFormer, which combines unified feature tokenization, a scalable Transformer backbone, feature-field separated cross attention, subspace token mixing, and hierarchical sequence compression while retaining per-item multi-task outputs. TGR-GenRec explores end-to-end generation under two paradigms: BARGE bridges item-boundary loss and semantic drift in hierarchical semantic-ID generation through item context-aware attention, hierarchical path reranking, and orthogonal dual-path decoding; HiGR performs whole-slate generation with prefix-structured semantic IDs, coarse-to-fine decoding, and listwise multi-objective alignment. TGR-Reason injects offline-generated semantic-ID reason tokens into online decoding, providing reasoning without request-time rollout. TGR is deployed across Tencent production surfaces serving hundreds of millions of users. CCFormer delivers significant gains in five A/B-tested scenarios and is fully launched in two, including +3.57% CTR and +1.71% advertising revenue. BARGE improves Hit@5 by 10.2-16.9% and yields +0.60% CTR and +1.70% reading time after full rollout. HiGR improves offline slate quality by 15.9-21.3% with a 5x inference speedup and achieves up to +1.22% watch time and +1.73% video views. TGR-Reason raises cold-start new-user Hit@1 by 477.8% and delivers +1.75% effective consumption and +13.09% new-user exposure-to-conversion online.

cs.IR↗

arXiv2026

Olapa-MCoT: Enhancing the Chinese Mathematical Reasoning Capability of LLMs

In the past two years, the outstanding performance of ChatGPT in multilingual and multitasking has led to large language models (LLMs) attracting widespread attention. However, restricted by expensive costs, many studies have to focus on the ability of only one major language. How can we quickly improve the model's capabilities in new languages without reducing its original capabilities under limited data and computing power? In this work, we focus on improving the Chinese mathematical reasoning capability based on Llama-2-13B, which is weak in Chinese mathematical reasoning. We proposed the Mathematical Chain of Thought method (Olapa-MCoT). First, we propose Similarity RRHF (SimRRHF), which adds the constraint of model optimization direction by introducing similarity loss based on RRHF. Furthermore, the novelty Incorrect Data Relearning (IDRL) method is designed, which improves the model's ability to learn difficult knowledge. The experiment achieves significant performance, with the accuracy of Chinese mathematical reasoning up to 50%, a 36% rise compared to Llama-2-13B-chat. In addition, the accuracy of English reasoning ability also increased by nearly 4%. It is worth mentioning that our method can be applied to any language major LLMs.

cs.AI↗

arXiv2026

Bridging the Structural Gap: Adapting Autoregressive Generation for Recommendation

Generative Recommendation (GR) has emerged as a new paradigm for sequential recommendation, in which a representative line of work encodes items into hierarchical semantic IDs via residual quantization and predicts the IDs token by token. However, this generative formulation still exhibits structural gaps with respect to the recommendation task: flattening multi-token IDs into a single sequence destroys item-level structure, and the inconsistency between training and inference over a hierarchical codebook gives rise to semantic drift. To bridge these two gaps, we propose BARGE, which employs Item Context-Aware Attention (ICA) to restore item-level structure during encoding, and Hierarchical Path Reranking (HPR) together with Dual-Path Decoding (DPD) to suppress semantic drift from two complementary angles during decoding. Extensive experiments and analytical studies on public benchmarks and a large-scale offline test demonstrate that BARGE achieves superior recommendation performance. An online A/B test on a Tencent platform yields improvements of 0.60% in click-through rate, 1.34% in click unique visitors, and 1.70% in total reading time, confirming the practical value of BARGE in industrial-scale recommendation.

cs.IR↗

arXiv2026

HiGR: Industrial-Scale Hierarchical Generative Slate Recommendation Framework in Tencent

Slate recommendation, which presents users with a ranked item list in a single display, is ubiquitous across mainstream online platforms. While recent generative recommendation methods have shown strong potential in modeling item sequences with semantic IDs, directly applying them to industrial-scale slate recommendation faces a fundamental disconnect: entangled SID spaces confound high-level list planning, fine-grained autoregressive decoding over long sequences limits semantic planning efficiency, and token-level objectives misalign with holistic slate quality. In this paper, we propose HiGR, an industrial-scale hierarchical generative framework for slate recommendation that bridges this disconnect through a co-designed pipeline. First, HiGR learns structured SIDs via a Prefix-Contrastive Residual Quantized VAE (PCRQ-VAE). By enforcing high-level prefixes to capture shared semantics, PCRQ-VAE creates a controllable discrete space that acts as a prerequisite for efficient planning. Leveraging this structured space, our Hierarchical Slate Decoder (HSD) shifts autoregressive modeling from entangled token-level decoding to coarse-grained preference embeddings. This design significantly reduces inference latency while allowing explicit global slate structure planning. Finally, this stable planning space enables an ORPO-based listwise alignment mechanism to optimize triple-objective implicit feedback-ranking fidelity, genuine user interest, and diversity. Extensive offline experiments show that HiGR outperforms state-of-the-art baselines by over 10% in offline recommendation quality while achieving a $5\times$ inference speedup. Online A/B tests on Tencent platforms further improve watch time by 1.22% and video plays by 1.73%. HiGR has been deployed on multiple Tencent platform surfaces, serving hundreds of millions of users and proving its industrial-scale applicability.

cs.IR↗

arXiv2026

SPARD: Defending Harmful Fine-Tuning Attack via Safety Projection with Relevance-Diversity Data Selection

Fine-tuning large language models often undermines their safety alignment, a problem further amplified by harmful fine-tuning attacks in which adversarial data removes safeguards and induces unsafe behaviors. We propose SPARD, a defense framework that integrates Safety-Projected Alternating optimization with Relevance-Diversity aware data selection. SPARD employs SPAG, which optimizes alternatively between utility updates and explicit safety projections with a set of safe data to enforce safety constraints. To curate safe data, we introduce a Relevance-Diversity Determinantal Point Process to select compact safe data, balancing task relevance and safety coverage. Experiments on GSM8K and OpenBookQA under four harmful fine-tuning attacks demonstrate that SPARD consistently achieves the lowest average attack success rates, substantially outperforming state-of-the-art defense methods, while maintaining high task accuracy. Code is available at https://github.com/shuhao02/SPARD.

cs.LG↗

arXiv2026

Intent-Driven Semantic ID Generation for Grounded Conversational News Recommendation

Conversational news recommendation requires grounding each suggestion in a rapidly evolving article corpus while addressing implicit user intents that lack explicit retrievable keywords. To characterize this scenario, we identify 6 intent types from production dialogues: five are implicit and pose fundamental challenges to standard RAG pipelines, forming a critical retrieve-first bottleneck. To address these issues, we introduce intent-driven Semantic ID (SID) generation under a Generate-then-Match paradigm. With two-stage training that consists of multi-task SID alignment and GPT-4 Chain-of-Thought distillation, an LLM maps diverse intents to hierarchical SID prefixes, which are then fuzzy-matched to the current news pool to guarantee fully grounded recommendations. Profile-Aware Dual-Signal Reasoning (PADR) further enables cold-start users to obtain valid recommendations using only profiles. On a mainstream Chinese news platform, our 7B model achieves 0% hallucination and 12.4% L1 match in the 152K open-generation SID space (4x random baseline). It matches GPT-4+Hybrid RAG on L1 while surpassing it on finer-grained metrics (L2 2x, Category +1.2pp) at ~100x lower cost. Cold-start users, where existing baselines score 0%, achieve 18.0% L1 (6x random), the highest among all user groups.

cs.CL↗

arXiv2026

SAGER: Self-Evolving User Policy Skills for Recommendation Agent

Large language model (LLM) based recommendation agents personalize what they know through evolving per-user semantic memory, yet how they reason remains a universal, static system prompt shared identically across all users. This asymmetry is a fundamental bottleneck: when a recommendation fails, the agent updates its memory of user preferences but never interrogates the decision logic that produced the failure, leaving its reasoning process structurally unchanged regardless of how many mistakes it accumulates. To address this bottleneck, we propose SAGER (Self-Evolving Agent for Personalized Recommendation), the first recommendation agent framework in which each user is equipped with a dedicated policy skill, a structured natural-language document encoding personalized decision principles that evolves continuously through interaction. SAGER introduces a two-representation skill architecture that decouples a rich evolution substrate from a minimal inference-time injection, an incremental contrastive chain-of-thought engine that diagnoses reasoning flaws by contrasting accepted against unchosen items while preserving accumulated priors, and skill-augmented listwise reasoning that creates fine-grained decision boundaries where the evolved skill provides genuine discriminative value. Experiments on four public benchmarks demonstrate that SAGER achieves state-of-the-art performance, with gains orthogonal to memory accumulation, confirming that personalizing the reasoning process itself is a qualitatively distinct source of recommendation improvement.

cs.IR↗

arXiv2025

G-UBS: Towards Robust Understanding of Implicit Feedback via Group-Aware User Behavior Simulation

User feedback is critical for refining recommendation systems, yet explicit feedback (e.g., likes or dislikes) remains scarce in practice. As a more feasible alternative, inferring user preferences from massive implicit feedback has shown great potential (e.g., a user quickly skipping a recommended video usually indicates disinterest). Unfortunately, implicit feedback is often noisy: a user might skip a video due to accidental clicks or other reasons, rather than disliking it. Such noise can easily misjudge user interests, thereby undermining recommendation performance. To address this issue, we propose a novel Group-aware User Behavior Simulation (G-UBS) paradigm, which leverages contextual guidance from relevant user groups, enabling robust and in-depth interpretation of implicit feedback for individual users. Specifically, G-UBS operates via two key agents. First, the User Group Manager (UGM) effectively clusters users to generate group profiles utilizing a ``summarize-cluster-reflect" workflow based on LLMs. Second, the User Feedback Modeler (UFM) employs an innovative group-aware reinforcement learning approach, where each user is guided by the associated group profiles during the reinforcement learning process, allowing UFM to robustly and deeply examine the reasons behind implicit feedback. To assess our G-UBS paradigm, we have constructed a Video Recommendation benchmark with Implicit Feedback (IF-VR). To the best of our knowledge, this is the first multi-modal benchmark for implicit feedback evaluation in video recommendation, encompassing 15k users, 25k videos, and 933k interaction records with implicit feedback. Extensive experiments on IF-VR demonstrate that G-UBS significantly outperforms mainstream LLMs and MLLMs, with a 4.0% higher proportion of videos achieving a play rate > 30% and 14.9% higher reasoning accuracy on IF-VR.

cs.IR↗

arXiv2025

When Top-ranked Recommendations Fail: Modeling Multi-Granular Negative Feedback for Explainable and Robust Video Recommendation

Existing video recommendation systems, relying mainly on ID-based embedding mapping and collaborative filtering, often fail to capture in-depth video content semantics. Moreover, most struggle to address biased user behaviors (e.g., accidental clicks, fast skips), leading to inaccurate interest modeling and frequent negative feedback in top recommendations with unclear causes. To tackle this issue, we collect real-world user video-watching sequences, annotate the reasons for users' dislikes, and construct a benchmark dataset for personalized explanations. We then introduce the Agentic Explainable Negative Feedback (ENF) framework, which integrates three core components: (1) the Profile Agent, extracting behavioral cues from users' historical data to derive psychological and personality profiles; (2) the Video Agent, performing comprehensive multimodal video analysis; and (3) the Reason Agent, synthesizing information from the other two agents to predict user engagement and generate explanations. Additionally, we propose the S-GRPO algorithm, enabling the model to progressively address complex tasks during reinforcement fine-tuning. Experimental results on the collected dataset show that our method significantly outperforms state-of-the-art baselines in negative feedback prediction and reason explanation. Notably, it achieves an 8.6% improvement over GPT-4o in reason classification. Deployment on the business platform further validates its benefits: increasing average user watch time by 6.2%, reducing the fast-skip rate by 9.4%, and significantly enhancing user satisfaction.

cs.MM↗

arXiv2025

VRAgent-R1: Boosting Video Recommendation with MLLM-based Agents via Reinforcement Learning

Owing to powerful natural language processing and generative capabilities, large language model (LLM) agents have emerged as a promising solution for enhancing recommendation systems via user simulation. However, in the realm of video recommendation, existing studies predominantly resort to prompt-based simulation using frozen LLMs and encounter the intricate challenge of multimodal content understanding. This frequently results in suboptimal item modeling and user preference learning, thereby ultimately constraining recommendation performance. To address these challenges, we introduce VRAgent-R1, a novel agent-based paradigm that incorporates human-like intelligence in user simulation. Specifically, VRAgent-R1 comprises two distinct agents: the Item Perception (IP) Agent and the User Simulation (US) Agent, designed for interactive user-item modeling. Firstly, the IP Agent emulates human-like progressive thinking based on MLLMs, effectively capturing hidden recommendation semantics in videos. With a more comprehensive multimodal content understanding provided by the IP Agent, the video recommendation system is equipped to provide higher-quality candidate items. Subsequently, the US Agent refines the recommended video sets based on in-depth chain-of-thought (CoT) reasoning and achieves better alignment with real user preferences through reinforcement learning. Experimental results on a large-scale video recommendation benchmark have demonstrated the effectiveness of our proposed VRAgent-R1 method, e.g., the IP Agent achieves a 6.0\% improvement in NDCG@10 on the MicroLens-100k dataset, while the US Agent shows approximately 45.0\% higher accuracy in user decision simulation compared to state-of-the-art baselines.

cs.MM↗

arXiv2025

MixDec Sampling: A Soft Link-based Sampling Method of Graph Neural Network for Recommendation

Graph neural networks have been widely used in recent recommender systems, where negative sampling plays an important role. Existing negative sampling methods restrict the relationship between nodes as either hard positive pairs or hard negative pairs. This leads to the loss of structural information, and lacks the mechanism to generate positive pairs for nodes with few neighbors. To overcome limitations, we propose a novel soft link-based sampling method, namely MixDec Sampling, which consists of Mixup Sampling module and Decay Sampling module. The Mixup Sampling augments node features by synthesizing new nodes and soft links, which provides sufficient number of samples for nodes with few neighbors. The Decay Sampling strengthens the digestion of graph structure information by generating soft links for node embedding learning. To the best of our knowledge, we are the first to model sampling relationships between nodes by soft links in GNN-based recommender systems. Extensive experiments demonstrate that the proposed MixDec Sampling can significantly and consistently improve the recommendation performance of several representative GNN-based models on various recommendation benchmarks.

cs.IR↗

arXiv2024

L^2CL: Embarrassingly Simple Layer-to-Layer Contrastive Learning for Graph Collaborative Filtering

Graph neural networks (GNNs) have recently emerged as an effective approach to model neighborhood signals in collaborative filtering. Towards this research line, graph contrastive learning (GCL) demonstrates robust capabilities to address the supervision label shortage issue through generating massive self-supervised signals. Despite its effectiveness, GCL for recommendation suffers seriously from two main challenges: i) GCL relies on graph augmentation to generate semantically different views for contrasting, which could potentially disrupt key information and introduce unwanted noise; ii) current works for GCL primarily focus on contrasting representations using sophisticated networks architecture (usually deep) to capture high-order interactions, which leads to increased computational complexity and suboptimal training efficiency. To this end, we propose L2CL, a principled Layer-to-Layer Contrastive Learning framework that contrasts representations from different layers. By aligning the semantic similarities between different layers, L2CL enables the learning of complex structural relationships and gets rid of the noise perturbation in stochastic data augmentation. Surprisingly, we find that L2CL, using only one-hop contrastive learning paradigm, is able to capture intrinsic semantic structures and improve the quality of node representation, leading to a simple yet effective architecture. We also provide theoretical guarantees for L2CL in minimizing task-irrelevant information. Extensive experiments on five real-world datasets demonstrate the superiority of our model over various state-of-the-art collaborative filtering methods. Our code is available at https://github.com/downeykking/L2CL.

cs.IR↗

arXiv2023

Domain Adaptation with Incomplete Target Domains

Domain adaptation, as a task of reducing the annotation cost in a target domain by exploiting the existing labeled data in an auxiliary source domain, has received a lot of attention in the research community. However, the standard domain adaptation has assumed perfectly observed data in both domains, while in real world applications the existence of missing data can be prevalent. In this paper, we tackle a more challenging domain adaptation scenario where one has an incomplete target domain with partially observed data. We propose an Incomplete Data Imputation based Adversarial Network (IDIAN) model to address this new domain adaptation challenge. In the proposed model, we design a data imputation module to fill the missing feature values based on the partial observations in the target domain, while aligning the two domains via deep adversarial adaption. We conduct experiments on both cross-domain benchmark tasks and a real world adaptation task with imperfect target domains. The experimental results demonstrate the effectiveness of the proposed method.

cs.LG↗