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Congfei Zhang

Publications and source records attributed to Congfei Zhang.

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SetMIR: Multi-Interest Retrieval as Set Prediction

Embedding-based retrieval is at the core of industrial recommender systems, but a single user embedding is often too limited to capture a user's diverse interests. Multi-interest retrieval addresses this by using multiple user embeddings, yet existing methods still suffer from two issues: interest collapse, where different embeddings learn the same interest, and static dispatch, where serving uses a fixed retrieval budget even when some embeddings are unnecessary. We propose SetMIR, which treats multi-interest retrieval as a set prediction problem. SetMIR encodes a user's behavior history with a transformer and uses K learnable queries to decode a set of user interests, each producing a retrieval embedding and a presence score. During training, Hungarian matching assigns targets to queries one-to-one, so matched queries learn distinct interests and the presence head learns which queries are active. At serving time, SetMIR uses presence scores and query-level Non-Maximum Suppression (NMS) to issue only active, non-redundant ANN queries. On Snap's Dynamic Product Ads (DPA) data, SetMIR outperforms four learned multi-interest retrievers on every metric while issuing 33% fewer ANN queries per request. Deployed as a new retrieval source in the DPA production stack, SetMIR lifts overall CVR by 3.1%, while lifting CTR by 44% and CVR by 51% over the item-to-item retrieval source with the same item embeddings, ANN index, and retrieval quota.

cs.IR

CAMIE: Co-Engagement-Aware Multimodal Item Embeddings for Snap Dynamic Product Ads Retrieval

Item-to-item (I2I) retrieval is a core primitive in large-scale recommendation and advertising systems. In production Snap Dynamic Product Ads (DPA), I2I retrieval faces two challenges: separate visual, textual, and multimodal encoders fragment the retrieval stack, and content-only training does not align embeddings with the co-engagement behavior that drives downstream conversions. We present CAMIE, a co-engagement-aware multimodal item embedding framework for Snap DPA retrieval. CAMIE builds on LLM/MLLM backbones, using their native multimodal interfaces to represent item images and metadata in a shared embedding space. It then fine-tunes the backbone on co-engaged item pairs mined from user journeys with a symmetric in-batch InfoNCE objective. Offline, CAMIE outperforms the strongest commercial multimodal embedding model on Recall@10 and serves text-only retrieval from the same checkpoint with minimal quality loss. Online, CAMIE serves as a drop-in replacement for two deployed content-based I2I encoders, delivering +0.390% CTR / +10.832% CVR over the multimodal control, +18.958% CTR / +13.12% CVR over the text control, and +0.211% CTR / +1.911% CVR on overall DPA traffic. CAMIE is deployed in production.

cs.IR