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Ed Chi

Publications and source records attributed to Ed Chi.

At least 19 recordsLinked to original sources

The Efficiency Gap in Byte Modeling

Modern language models have historically relied on two dominant design choices: subword tokenization and autoregressive (AR) ordering. These design decisions bake in priors that dictate a model's learning. Recently, two alternative paradigms have challenged this: byte-level modeling, which bypasses static statistically-derived token vocabularies, and masked diffusion modeling (MDM), which conducts parallel, non-sequential generation. Their intersection represents a fully end-to-end modality-agnostic generative prototype; however, removing these structural priors incurs a significant computational cost. In this work, we investigate this cost through a compute-matched scaling study. Our results reveal that the performance penalty of byte modeling is not uniform; across scale, the scaling overhead of byte modeling is worse for MDM than for AR. We hypothesize that this disparity stems from context fragility: while AR's stable causal history allows models to naturally rediscover subword patterns, the MDM objective destroys the local contiguity required to efficiently resolve semantics from raw bytes. Our findings from controlled permutation experiments suggest that future modality-agnostic designs must incorporate alternative structural biases to maintain viable scaling trajectories in the byte regime.

cs.LG

ORBIT: Preserving Foundational Language Capabilities in GenRetrieval via Origin-Regulated Merging

Despite the rapid advancements in large language model (LLM) development, fine-tuning them for specific tasks often results in the catastrophic forgetting of their general, language-based reasoning abilities. This work investigates and addresses this challenge in the context of the Generative Retrieval (GenRetrieval) task. During GenRetrieval fine-tuning, we find this forgetting occurs rapidly and correlates with the distance between the fine-tuned and original model parameters. Given these observations, we propose ORBIT, a novel approach that actively tracks the distance between fine-tuned and initial model weights, and uses a weight averaging strategy to constrain model drift during GenRetrieval fine-tuning when this inter-model distance exceeds a maximum threshold. Our results show that ORBIT retains substantial text and retrieval performance by outperforming both common continual learning baselines and related regularization methods that also employ weight averaging.

cs.CL

Vectorizing the Trie: Efficient Constrained Decoding for LLM-based Generative Retrieval on Accelerators

Generative retrieval has emerged as a powerful paradigm for LLM-based recommendation. However, industrial recommender systems often benefit from restricting the output space to a constrained subset of items based on business logic (e.g. enforcing content freshness or product category), which standard autoregressive decoding cannot natively support. Moreover, existing constrained decoding methods that make use of prefix trees (Tries) incur severe latency penalties on hardware accelerators (TPUs/GPUs). In this work, we introduce STATIC (Sparse Transition Matrix-Accelerated Trie Index for Constrained Decoding), an efficient and scalable constrained decoding technique designed specifically for high-throughput LLM-based generative retrieval on TPUs/GPUs. By flattening the prefix tree into a static Compressed Sparse Row (CSR) matrix, we transform irregular tree traversals into fully vectorized sparse matrix operations, unlocking massive efficiency gains on hardware accelerators. We deploy STATIC on a large-scale industrial video recommendation platform serving billions of users. STATIC produces significant product metric impact with minimal latency overhead (0.033 ms per step and 0.25% of inference time), achieving a 948x speedup over a CPU trie implementation and a 47-1033x speedup over a hardware-accelerated binary-search baseline. Furthermore, the runtime overhead of STATIC remains extremely low across a wide range of practical configurations. To the best of our knowledge, STATIC enables the first production-scale deployment of strictly constrained generative retrieval. In addition, evaluation on academic benchmarks demonstrates that STATIC can considerably improve cold-start performance for generative retrieval. Our code is available at https://github.com/youtube/static-constraint-decoding.

cs.IR

Balancing Fine-tuning and RAG: A Hybrid Strategy for Dynamic LLM Recommendation Updates

Large Language Models (LLMs) empower recommendation systems through their advanced reasoning and planning capabilities. However, the dynamic nature of user interests and content poses a significant challenge: While initial fine-tuning aligns LLMs with domain knowledge and user preferences, it fails to capture such real-time changes, necessitating robust update mechanisms. This paper investigates strategies for updating LLM-powered recommenders, focusing on the trade-offs between ongoing fine-tuning and Retrieval-Augmented Generation (RAG). Using an LLM-powered user interest exploration system as a case study, we perform a comparative analysis of these methods across dimensions like cost, agility, and knowledge incorporation. We propose a hybrid update strategy that leverages the long-term knowledge adaptation of periodic fine-tuning with the agility of low-cost RAG. We demonstrate through live A/B experiments on a billion-user platform that this hybrid approach yields statistically significant improvements in user satisfaction, offering a practical and cost-effective framework for maintaining high-quality LLM-powered recommender systems.

cs.IR

PLUM: Adapting Pre-trained Language Models for Industrial-scale Generative Recommendations

Large Language Models (LLMs) pose a new paradigm of modeling and computation for information tasks. Recommendation systems are a critical application domain poised to benefit significantly from the sequence modeling capabilities and world knowledge inherent in these large models. In this paper, we introduce PLUM, a framework designed to adapt pre-trained LLMs for industry-scale recommendation tasks. PLUM consists of item tokenization using Semantic IDs, continued pre-training (CPT) on domain-specific data, and task-specific fine-tuning for recommendation objectives. For fine-tuning, we focus particularly on generative retrieval, where the model is directly trained to generate Semantic IDs of recommended items based on user context. We conduct comprehensive experiments on large-scale internal video recommendation datasets. Our results demonstrate that PLUM achieves substantial improvements for retrieval compared to a heavily-optimized production model built with large embedding tables. We also present a scaling study for the model's retrieval performance, our learnings about CPT, a few enhancements to Semantic IDs, along with an overview of the training and inference methods that enable launching this framework to billions of users in YouTube.

cs.IR

Michelangelo: Long Context Evaluations Beyond Haystacks via Latent Structure Queries

We introduce Michelangelo: a minimal, synthetic, and unleaked long-context reasoning evaluation for large language models which is also easy to automatically score. This evaluation is derived via a novel, unifying framework for evaluations over arbitrarily long contexts which measure the model's ability to do more than retrieve a single piece of information from its context. The central idea of the Latent Structure Queries framework (LSQ) is to construct tasks which require a model to ``chisel away'' the irrelevant information in the context, revealing a latent structure in the context. To verify a model's understanding of this latent structure, we query the model for details of the structure. Using LSQ, we produce three diagnostic long-context evaluations across code and natural-language domains intended to provide a stronger signal of long-context language model capabilities. We perform evaluations on several state-of-the-art models and demonstrate both that a) the proposed evaluations are high-signal and b) that there is significant room for improvement in synthesizing long-context information.

cs.CL

Bridging the Gap: Unpacking the Hidden Challenges in Knowledge Distillation for Online Ranking Systems

Knowledge Distillation (KD) is a powerful approach for compressing a large model into a smaller, more efficient model, particularly beneficial for latency-sensitive applications like recommender systems. However, current KD research predominantly focuses on Computer Vision (CV) and NLP tasks, overlooking unique data characteristics and challenges inherent to recommender systems. This paper addresses these overlooked challenges, specifically: (1) mitigating data distribution shifts between teacher and student models, (2) efficiently identifying optimal teacher configurations within time and budgetary constraints, and (3) enabling computationally efficient and rapid sharing of teacher labels to support multiple students. We present a robust KD system developed and rigorously evaluated on multiple large-scale personalized video recommendation systems within Google. Our live experiment results demonstrate significant improvements in student model performance while ensuring consistent and reliable generation of high quality teacher labels from a continuous data stream of data.

cs.IR

LLMs for User Interest Exploration in Large-scale Recommendation Systems

Traditional recommendation systems are subject to a strong feedback loop by learning from and reinforcing past user-item interactions, which in turn limits the discovery of novel user interests. To address this, we introduce a hybrid hierarchical framework combining Large Language Models (LLMs) and classic recommendation models for user interest exploration. The framework controls the interfacing between the LLMs and the classic recommendation models through "interest clusters", the granularity of which can be explicitly determined by algorithm designers. It recommends the next novel interests by first representing "interest clusters" using language, and employs a fine-tuned LLM to generate novel interest descriptions that are strictly within these predefined clusters. At the low level, it grounds these generated interests to an item-level policy by restricting classic recommendation models, in this case a transformer-based sequence recommender to return items that fall within the novel clusters generated at the high level. We showcase the efficacy of this approach on an industrial-scale commercial platform serving billions of users. Live experiments show a significant increase in both exploration of novel interests and overall user enjoyment of the platform.

cs.IR

Large Language Models as Data Augmenters for Cold-Start Item Recommendation

The reasoning and generalization capabilities of LLMs can help us better understand user preferences and item characteristics, offering exciting prospects to enhance recommendation systems. Though effective while user-item interactions are abundant, conventional recommendation systems struggle to recommend cold-start items without historical interactions. To address this, we propose utilizing LLMs as data augmenters to bridge the knowledge gap on cold-start items during training. We employ LLMs to infer user preferences for cold-start items based on textual description of user historical behaviors and new item descriptions. The augmented training signals are then incorporated into learning the downstream recommendation models through an auxiliary pairwise loss. Through experiments on public Amazon datasets, we demonstrate that LLMs can effectively augment the training signals for cold-start items, leading to significant improvements in cold-start item recommendation for various recommendation models.

cs.IR

Gemini: A Family of Highly Capable Multimodal Models

This report introduces a new family of multimodal models, Gemini, that exhibit remarkable capabilities across image, audio, video, and text understanding. The Gemini family consists of Ultra, Pro, and Nano sizes, suitable for applications ranging from complex reasoning tasks to on-device memory-constrained use-cases. Evaluation on a broad range of benchmarks shows that our most-capable Gemini Ultra model advances the state of the art in 30 of 32 of these benchmarks - notably being the first model to achieve human-expert performance on the well-studied exam benchmark MMLU, and improving the state of the art in every one of the 20 multimodal benchmarks we examined. We believe that the new capabilities of the Gemini family in cross-modal reasoning and language understanding will enable a wide variety of use cases. We discuss our approach toward post-training and deploying Gemini models responsibly to users through services including Gemini, Gemini Advanced, Google AI Studio, and Cloud Vertex AI.

cs.CL

Beyond ChatBots: ExploreLLM for Structured Thoughts and Personalized Model Responses

Large language model (LLM) powered chatbots are primarily text-based today, and impose a large interactional cognitive load, especially for exploratory or sensemaking tasks such as planning a trip or learning about a new city. Because the interaction is textual, users have little scaffolding in the way of structure, informational "scent", or ability to specify high-level preferences or goals. We introduce ExploreLLM that allows users to structure thoughts, help explore different options, navigate through the choices and recommendations, and to more easily steer models to generate more personalized responses. We conduct a user study and show that users find it helpful to use ExploreLLM for exploratory or planning tasks, because it provides a useful schema-like structure to the task, and guides users in planning. The study also suggests that users can more easily personalize responses with high-level preferences with ExploreLLM. Together, ExploreLLM points to a future where users interact with LLMs beyond the form of chatbots, and instead designed to support complex user tasks with a tighter integration between natural language and graphical user interfaces.

cs.HC

Long-Term Value of Exploration: Measurements, Findings and Algorithms

Effective exploration is believed to positively influence the long-term user experience on recommendation platforms. Determining its exact benefits, however, has been challenging. Regular A/B tests on exploration often measure neutral or even negative engagement metrics while failing to capture its long-term benefits. We here introduce new experiment designs to formally quantify the long-term value of exploration by examining its effects on content corpus, and connecting content corpus growth to the long-term user experience from real-world experiments. Once established the values of exploration, we investigate the Neural Linear Bandit algorithm as a general framework to introduce exploration into any deep learning based ranking systems. We conduct live experiments on one of the largest short-form video recommendation platforms that serves billions of users to validate the new experiment designs, quantify the long-term values of exploration, and to verify the effectiveness of the adopted neural linear bandit algorithm for exploration.

cs.IR

Do LLMs Understand User Preferences? Evaluating LLMs On User Rating Prediction

Large Language Models (LLMs) have demonstrated exceptional capabilities in generalizing to new tasks in a zero-shot or few-shot manner. However, the extent to which LLMs can comprehend user preferences based on their previous behavior remains an emerging and still unclear research question. Traditionally, Collaborative Filtering (CF) has been the most effective method for these tasks, predominantly relying on the extensive volume of rating data. In contrast, LLMs typically demand considerably less data while maintaining an exhaustive world knowledge about each item, such as movies or products. In this paper, we conduct a thorough examination of both CF and LLMs within the classic task of user rating prediction, which involves predicting a user's rating for a candidate item based on their past ratings. We investigate various LLMs in different sizes, ranging from 250M to 540B parameters and evaluate their performance in zero-shot, few-shot, and fine-tuning scenarios. We conduct comprehensive analysis to compare between LLMs and strong CF methods, and find that zero-shot LLMs lag behind traditional recommender models that have the access to user interaction data, indicating the importance of user interaction data. However, through fine-tuning, LLMs achieve comparable or even better performance with only a small fraction of the training data, demonstrating their potential through data efficiency.

cs.IR

Large Language Models Can Be Easily Distracted by Irrelevant Context

Large language models have achieved impressive performance on various natural language processing tasks. However, so far they have been evaluated primarily on benchmarks where all information in the input context is relevant for solving the task. In this work, we investigate the distractibility of large language models, i.e., how the model problem-solving accuracy can be influenced by irrelevant context. In particular, we introduce Grade-School Math with Irrelevant Context (GSM-IC), an arithmetic reasoning dataset with irrelevant information in the problem description. We use this benchmark to measure the distractibility of cutting-edge prompting techniques for large language models, and find that the model performance is dramatically decreased when irrelevant information is included. We also identify several approaches for mitigating this deficiency, such as decoding with self-consistency and adding to the prompt an instruction that tells the language model to ignore the irrelevant information.

cs.CL

Rationale-Augmented Ensembles in Language Models

Recent research has shown that rationales, or step-by-step chains of thought, can be used to improve performance in multi-step reasoning tasks. We reconsider rationale-augmented prompting for few-shot in-context learning, where (input -> output) prompts are expanded to (input, rationale -> output) prompts. For rationale-augmented prompting we demonstrate how existing approaches, which rely on manual prompt engineering, are subject to sub-optimal rationales that may harm performance. To mitigate this brittleness, we propose a unified framework of rationale-augmented ensembles, where we identify rationale sampling in the output space as the key component to robustly improve performance. This framework is general and can easily be extended to common natural language processing tasks, even those that do not traditionally leverage intermediate steps, such as question answering, word sense disambiguation, and sentiment analysis. We demonstrate that rationale-augmented ensembles achieve more accurate and interpretable results than existing prompting approaches--including standard prompting without rationales and rationale-based chain-of-thought prompting--while simultaneously improving interpretability of model predictions through the associated rationales.

cs.CL

Least-to-Most Prompting Enables Complex Reasoning in Large Language Models

Chain-of-thought prompting has demonstrated remarkable performance on various natural language reasoning tasks. However, it tends to perform poorly on tasks which requires solving problems harder than the exemplars shown in the prompts. To overcome this challenge of easy-to-hard generalization, we propose a novel prompting strategy, least-to-most prompting. The key idea in this strategy is to break down a complex problem into a series of simpler subproblems and then solve them in sequence. Solving each subproblem is facilitated by the answers to previously solved subproblems. Our experimental results on tasks related to symbolic manipulation, compositional generalization, and math reasoning reveal that least-to-most prompting is capable of generalizing to more difficult problems than those seen in the prompts. A notable finding is that when the GPT-3 code-davinci-002 model is used with least-to-most prompting, it can solve the compositional generalization benchmark SCAN in any split (including length split) with an accuracy of at least 99% using just 14 exemplars, compared to only 16% accuracy with chain-of-thought prompting. This is particularly noteworthy because neural-symbolic models in the literature that specialize in solving SCAN are trained on the entire training set containing over 15,000 examples. We have included prompts for all the tasks in the Appendix.

cs.AI

Self-Consistency Improves Chain of Thought Reasoning in Language Models

Chain-of-thought prompting combined with pre-trained large language models has achieved encouraging results on complex reasoning tasks. In this paper, we propose a new decoding strategy, self-consistency, to replace the naive greedy decoding used in chain-of-thought prompting. It first samples a diverse set of reasoning paths instead of only taking the greedy one, and then selects the most consistent answer by marginalizing out the sampled reasoning paths. Self-consistency leverages the intuition that a complex reasoning problem typically admits multiple different ways of thinking leading to its unique correct answer. Our extensive empirical evaluation shows that self-consistency boosts the performance of chain-of-thought prompting with a striking margin on a range of popular arithmetic and commonsense reasoning benchmarks, including GSM8K (+17.9%), SVAMP (+11.0%), AQuA (+12.2%), StrategyQA (+6.4%) and ARC-challenge (+3.9%).

cs.CL

Chain-of-Thought Prompting Elicits Reasoning in Large Language Models

We explore how generating a chain of thought -- a series of intermediate reasoning steps -- significantly improves the ability of large language models to perform complex reasoning. In particular, we show how such reasoning abilities emerge naturally in sufficiently large language models via a simple method called chain of thought prompting, where a few chain of thought demonstrations are provided as exemplars in prompting. Experiments on three large language models show that chain of thought prompting improves performance on a range of arithmetic, commonsense, and symbolic reasoning tasks. The empirical gains can be striking. For instance, prompting a 540B-parameter language model with just eight chain of thought exemplars achieves state of the art accuracy on the GSM8K benchmark of math word problems, surpassing even finetuned GPT-3 with a verifier.

cs.CL