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Fuyuan Lyu

Publications and source records attributed to Fuyuan Lyu.

At least 37 records · Page 2Linked to original sources

Comprehending Knowledge Graphs with Large Language Models for Recommender Systems

In recent years, the introduction of knowledge graphs (KGs) has significantly advanced recommender systems by facilitating the discovery of potential associations between items. However, existing methods still face several limitations. First, most KGs suffer from missing facts or limited scopes. Second, existing methods convert textual information in KGs into IDs, resulting in the loss of natural semantic connections between different items. Third, existing methods struggle to capture high-order connections in the global KG. To address these limitations, we propose a novel method called CoLaKG, which leverages large language models (LLMs) to improve KG-based recommendations. The extensive knowledge and remarkable reasoning capabilities of LLMs enable our method to supplement missing facts in KGs, and their powerful text understanding abilities allow for better utilization of semantic information. Specifically, CoLaKG extracts useful information from KGs at both local and global levels. By employing the item-centered subgraph extraction and prompt engineering, it can accurately understand the local information. In addition, through the semantic-based retrieval module, each item is enriched by related items from the entire knowledge graph, effectively harnessing global information. Furthermore, the local and global information are effectively integrated into the recommendation model through a representation fusion module and a retrieval-augmented representation learning module, respectively. Extensive experiments on four real-world datasets demonstrate the superiority of our method.

cs.IR↗

RevisEval: Improving LLM-as-a-Judge via Response-Adapted References

With significant efforts in recent studies, LLM-as-a-Judge has become a cost-effective alternative to human evaluation for assessing text generation quality in a wide range of tasks. However, there still remains a reliability gap between LLM-as-a-Judge and human evaluation. One important reason is the lack of guided oracles in the evaluation process. Motivated by the role of reference pervasively used in classic text evaluation, we introduce RevisEval, a novel text generation evaluation paradigm via the response-adapted references. RevisEval is driven by the key observation that an ideal reference should maintain the necessary relevance to the response to be evaluated. Specifically, RevisEval leverages the text revision capabilities of large language models (LLMs) to adaptively revise the response, then treat the revised text as the reference (response-adapted reference) for the subsequent evaluation. Extensive experiments demonstrate that RevisEval outperforms traditional reference-free and reference-based evaluation paradigms that use LLM-as-a-Judge across NLG tasks and open-ended instruction-following tasks. More importantly, our response-adapted references can further boost the classical text metrics, e.g., BLEU and BERTScore, compared to traditional references and even rival the LLM-as-a-Judge. A detailed analysis is also conducted to confirm RevisEval's effectiveness in bias reduction, the impact of inference cost, and reference relevance.

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Crowd Comparative Reasoning: Unlocking Comprehensive Evaluations for LLM-as-a-Judge

LLM-as-a-Judge, which generates chain-of-thought (CoT) judgments, has become a widely adopted auto-evaluation method. However, its reliability is compromised by the CoT reasoning's inability to capture comprehensive and deeper details, often leading to incomplete outcomes. Existing methods mainly rely on majority voting or criteria expansion, which is insufficient to address the limitation in CoT. We propose Crowd-based Comparative Evaluation, which introduces additional crowd responses to compare with the candidate responses, thereby exposing deeper and more comprehensive details within the candidate responses. This process effectively guides LLM-as-a-Judge to provide a more detailed CoT judgment. Extensive experiments demonstrate that our approach enhances evaluation reliability, achieving an average accuracy gain of 6.7% across five benchmarks. Moreover, our method produces higher-quality CoTs that facilitate judge distillation and exhibit superior performance in rejection sampling for supervised fine-tuning (SFT), referred to as crowd rejection sampling, thereby enabling more efficient SFT. Our analysis confirms that CoTs generated by ours are more comprehensive and of higher quality, and evaluation accuracy improves as inference scales.

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A Predict-Then-Optimize Customer Allocation Framework for Online Fund Recommendation

With the rapid growth of online investment platforms, funds can be distributed to individual customers online. The central issue is to match funds with potential customers under constraints. Most mainstream platforms adopt the recommendation formulation to tackle the problem. However, the traditional recommendation regime has its inherent drawbacks when applying the fund-matching problem with multiple constraints. In this paper, we model the fund matching under the allocation formulation. We design PTOFA, a Predict-Then-Optimize Fund Allocation framework. This data-driven framework consists of two stages, i.e., prediction and optimization, which aim to predict expected revenue based on customer behavior and optimize the impression allocation to achieve the maximum revenue under the necessary constraints, respectively. Extensive experiments on real-world datasets from an industrial online investment platform validate the effectiveness and efficiency of our solution. Additionally, the online A/B tests demonstrate PTOFA's effectiveness in the real-world fund recommendation scenario.

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Fusion Matters: Learning Fusion in Deep Click-through Rate Prediction Models

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving fusion design. Instead, two naive solutions, stacked and parallel fusion, are commonly used. Both solutions rely on pre-determined fusion connections and fixed fusion operations. It has been repetitively observed that changes in fusion design may result in different performances, highlighting the critical role that fusion plays in CTR models. While there have been attempts to refine these basic fusion strategies, these efforts have often been constrained to specific settings or dependent on specific components. Neural architecture search has also been introduced to partially deal with fusion design, but it comes with limitations. The complexity of the search space can lead to inefficient and ineffective results. To bridge this gap, we introduce OptFusion, a method that automates the learning of fusion, encompassing both the connection learning and the operation selection. We have proposed a one-shot learning algorithm tackling these tasks concurrently. Our experiments are conducted over three large-scale datasets. Extensive experiments prove both the effectiveness and efficiency of OptFusion in improving CTR model performance. Our code implementation is available here\url{https://github.com/kexin-kxzhang/OptFusion}.

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Toward a Better Understanding of Fourier Neural Operators from a Spectral Perspective

In solving partial differential equations (PDEs), Fourier Neural Operators (FNOs) have exhibited notable effectiveness. However, FNO is observed to be ineffective with large Fourier kernels that parameterize more frequencies. Current solutions rely on setting small kernels, restricting FNO's ability to capture complex PDE data in real-world applications. This paper offers empirical insights into FNO's difficulty with large kernels through spectral analysis: FNO exhibits a unique Fourier parameterization bias, excelling at learning dominant frequencies in target data while struggling with non-dominant frequencies. To mitigate such a bias, we propose SpecB-FNO to enhance the capture of non-dominant frequencies by adopting additional residual modules to learn from the previous ones' prediction residuals iteratively. By effectively utilizing large Fourier kernels, SpecB-FNO achieves better prediction accuracy on diverse PDE applications, with an average improvement of 50%.

cs.LG↗

Collaborative Performance Prediction for Large Language Models

Comprehensively understanding and accurately predicting the performance of large language models across diverse downstream tasks has emerged as a pivotal challenge in NLP research. The pioneering scaling law on downstream works demonstrated intrinsic similarities within model families and utilized such similarities for performance prediction. However, they tend to overlook the similarities between model families and only consider design factors listed in the original scaling law. To overcome these limitations, we introduce a novel framework, Collaborative Performance Prediction (CPP), which significantly enhances prediction accuracy by leveraging the historical performance of various models on downstream tasks and other design factors for both model and task. We also collect a collaborative data sourced from online platforms containing both historical performance and additional design factors. With the support of the collaborative data, CPP not only surpasses traditional scaling laws in predicting the performance of scaled LLMs but also facilitates a detailed analysis of factor importance, an area previously overlooked.

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Touch the Core: Exploring Task Dependence Among Hybrid Targets for Recommendation

As user behaviors become complicated on business platforms, online recommendations focus more on how to touch the core conversions, which are highly related to the interests of platforms. These core conversions are usually continuous targets, such as \textit{watch time}, \textit{revenue}, and so on, whose predictions can be enhanced by previous discrete conversion actions. Therefore, multi-task learning (MTL) can be adopted as the paradigm to learn these hybrid targets. However, existing works mainly emphasize investigating the sequential dependence among discrete conversion actions, which neglects the complexity of dependence between discrete conversions and the final continuous conversion. Moreover, simultaneously optimizing hybrid tasks with stronger task dependence will suffer from volatile issues where the core regression task might have a larger influence on other tasks. In this paper, we study the MTL problem with hybrid targets for the first time and propose the model named Hybrid Targets Learning Network (HTLNet) to explore task dependence and enhance optimization. Specifically, we introduce label embedding for each task to explicitly transfer the label information among these tasks, which can effectively explore logical task dependence. We also further design the gradient adjustment regime between the final regression task and other classification tasks to enhance the optimization. Extensive experiments on two offline public datasets and one real-world industrial dataset are conducted to validate the effectiveness of HTLNet. Moreover, online A/B tests on the financial recommender system also show that our model has improved significantly. Our implementation is available here\footnote{\url{https://github.com/fuyuanlyu/HTLNet}}.

cs.IR↗

OptDist: Learning Optimal Distribution for Customer Lifetime Value Prediction

Customer Lifetime Value (CLTV) prediction is a critical task in business applications. Accurately predicting CLTV is challenging in real-world business scenarios, as the distribution of CLTV is complex and mutable. Firstly, there is a large number of users without any consumption consisting of a long-tailed part that is too complex to fit. Secondly, the small set of high-value users spent orders of magnitude more than a typical user leading to a wide range of the CLTV distribution which is hard to capture in a single distribution. Existing approaches for CLTV estimation either assume a prior probability distribution and fit a single group of distribution-related parameters for all samples, or directly learn from the posterior distribution with manually predefined buckets in a heuristic manner. However, all these methods fail to handle complex and mutable distributions. In this paper, we propose a novel optimal distribution selection model OptDist for CLTV prediction, which utilizes an adaptive optimal sub-distribution selection mechanism to improve the accuracy of complex distribution modeling. Specifically, OptDist trains several candidate sub-distribution networks in the distribution learning module (DLM) for modeling the probability distribution of CLTV. Then, a distribution selection module (DSM) is proposed to select the sub-distribution for each sample, thus making the selection automatically and adaptively. Besides, we design an alignment mechanism that connects both modules, which effectively guides the optimization. We conduct extensive experiments on both two public and one private dataset to verify that OptDist outperforms state-of-the-art baselines. Furthermore, OptDist has been deployed on a large-scale financial platform for customer acquisition marketing campaigns and the online experiments also demonstrate the effectiveness of OptDist.

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ICE-SEARCH: A Language Model-Driven Feature Selection Approach

This study unveils the In-Context Evolutionary Search (ICE-SEARCH) method, which is among the first works that melds large language models (LLMs) with evolutionary algorithms for feature selection (FS) tasks and demonstrates its effectiveness in Medical Predictive Analytics (MPA) applications. ICE-SEARCH harnesses the crossover and mutation capabilities inherent in LLMs within an evolutionary framework, significantly improving FS through the model's comprehensive world knowledge and its adaptability to a variety of roles. Our evaluation of this methodology spans three crucial MPA tasks: stroke, cardiovascular disease, and diabetes, where ICE-SEARCH outperforms traditional FS methods in pinpointing essential features for medical applications. ICE-SEARCH achieves State-of-the-Art (SOTA) performance in stroke prediction and diabetes prediction; the Decision-Randomized ICE-SEARCH ranks as SOTA in cardiovascular disease prediction. The study emphasizes the critical role of incorporating domain-specific insights, illustrating ICE-SEARCH's robustness, generalizability, and convergence. This opens avenues for further research into comprehensive and intricate FS landscapes, marking a significant stride in the application of artificial intelligence in medical predictive analytics.

cs.LG↗

Optimizing Feature Set for Click-Through Rate Prediction

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should consider the influence of both feature and its interaction. However, most previous works focus on either feature field selection or only select feature interaction based on the fixed feature set to produce the feature set. The former restricts search space to the feature field, which is too coarse to determine subtle features. They also do not filter useless feature interactions, leading to higher computation costs and degraded model performance. The latter identifies useful feature interaction from all available features, resulting in many redundant features in the feature set. In this paper, we propose a novel method named OptFS to address these problems. To unify the selection of feature and its interaction, we decompose the selection of each feature interaction into the selection of two correlated features. Such a decomposition makes the model end-to-end trainable given various feature interaction operations. By adopting feature-level search space, we set a learnable gate to determine whether each feature should be within the feature set. Because of the large-scale search space, we develop a learning-by-continuation training scheme to learn such gates. Hence, OptFS generates the feature set only containing features which improve the final prediction results. Experimentally, we evaluate OptFS on three public datasets, demonstrating OptFS can optimize feature sets which enhance the model performance and further reduce both the storage and computational cost.

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Result Diversification in Search and Recommendation: A Survey

Diversifying return results is an important research topic in retrieval systems in order to satisfy both the various interests of customers and the equal market exposure of providers. There has been growing attention on diversity-aware research during recent years, accompanied by a proliferation of literature on methods to promote diversity in search and recommendation. However, diversity-aware studies in retrieval systems lack a systematic organization and are rather fragmented. In this survey, we are the first to propose a unified taxonomy for classifying the metrics and approaches of diversification in both search and recommendation, which are two of the most extensively researched fields of retrieval systems. We begin the survey with a brief discussion of why diversity is important in retrieval systems, followed by a summary of the various diversity concerns in search and recommendation, highlighting their relationship and differences. For the survey's main body, we present a unified taxonomy of diversification metrics and approaches in retrieval systems, from both the search and recommendation perspectives. In the later part of the survey, we discuss the open research questions of diversity-aware research in search and recommendation in an effort to inspire future innovations and encourage the implementation of diversity in real-world systems.

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Towards Automated Negative Sampling in Implicit Recommendation

Negative sampling methods are vital in implicit recommendation models as they allow us to obtain negative instances from massive unlabeled data. Most existing approaches focus on sampling hard negative samples in various ways. These studies are orthogonal to the recommendation model and implicit datasets. However, such an idea contradicts the common belief in AutoML that the model and dataset should be matched. Empirical experiments suggest that the best-performing negative sampler depends on the implicit dataset and the specific recommendation model. Hence, we propose a hypothesis that the negative sampler should align with the capacity of the recommendation models as well as the statistics of the datasets to achieve optimal performance. A mismatch between these three would result in sub-optimal outcomes. An intuitive idea to address the mismatch problem is to exhaustively select the best-performing negative sampler given the model and dataset. However, such an approach is computationally expensive and time-consuming, leaving the problem unsolved. In this work, we propose the AutoSample framework that adaptively selects the best-performing negative sampler among candidates. Specifically, we propose a loss-to-instance approximation to transform the negative sampler search task into the learning task over a weighted sum, enabling end-to-end training of the model. We also designed an adaptive search algorithm to extensively and efficiently explore the search space. A specific initialization approach is also obtained to better utilize the obtained model parameters during the search stage, which is similar to curriculum learning and leads to better performance and less computation resource consumption. We evaluate the proposed framework on four benchmarks over three models. Extensive experiments demonstrate the effectiveness and efficiency of our proposed framework.

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Towards Hybrid-grained Feature Interaction Selection for Deep Sparse Network

Deep sparse networks are widely investigated as a neural network architecture for prediction tasks with high-dimensional sparse features, with which feature interaction selection is a critical component. While previous methods primarily focus on how to search feature interaction in a coarse-grained space, less attention has been given to a finer granularity. In this work, we introduce a hybrid-grained feature interaction selection approach that targets both feature field and feature value for deep sparse networks. To explore such expansive space, we propose a decomposed space which is calculated on the fly. We then develop a selection algorithm called OptFeature, which efficiently selects the feature interaction from both the feature field and the feature value simultaneously. Results from experiments on three large real-world benchmark datasets demonstrate that OptFeature performs well in terms of accuracy and efficiency. Additional studies support the feasibility of our method.

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OptMSM: Optimizing Multi-Scenario Modeling for Click-Through Rate Prediction

A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR prediction generally consist of two main modules: i) a scenario-aware learning module that learns a set of multi-functional representations with scenario-shared and scenario-specific information from input features, and ii) a scenario-specific prediction module that serves each scenario based on these representations. However, most of these approaches primarily focus on improving the former module and neglect the latter module. This can result in challenges such as increased model parameter size, training difficulty, and performance bottlenecks for each scenario. To address these issues, we propose a novel framework called OptMSM (\textbf{Opt}imizing \textbf{M}ulti-\textbf{S}cenario \textbf{M}odeling). First, we introduce a simplified yet effective scenario-enhanced learning module to alleviate the aforementioned challenges. Specifically, we partition the input features into scenario-specific and scenario-shared features, which are mapped to specific information embedding encodings and a set of shared information embeddings, respectively. By imposing an orthogonality constraint on the shared information embeddings to facilitate the disentanglement of shared information corresponding to each scenario, we combine them with the specific information embeddings to obtain multi-functional representations. Second, we introduce a scenario-specific hypernetwork in the scenario-specific prediction module to capture interactions within each scenario more effectively, thereby alleviating the performance bottlenecks. Finally, we conduct extensive offline experiments and an online A/B test to demonstrate the effectiveness of OptMSM.

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Explicit Feature Interaction-aware Uplift Network for Online Marketing

As a key component in online marketing, uplift modeling aims to accurately capture the degree to which different treatments motivate different users, such as coupons or discounts, also known as the estimation of individual treatment effect (ITE). In an actual business scenario, the options for treatment may be numerous and complex, and there may be correlations between different treatments. In addition, each marketing instance may also have rich user and contextual features. However, existing methods still fall short in both fully exploiting treatment information and mining features that are sensitive to a particular treatment. In this paper, we propose an explicit feature interaction-aware uplift network (EFIN) to address these two problems. Our EFIN includes four customized modules: 1) a feature encoding module encodes not only the user and contextual features, but also the treatment features; 2) a self-interaction module aims to accurately model the user's natural response with all but the treatment features; 3) a treatment-aware interaction module accurately models the degree to which a particular treatment motivates a user through interactions between the treatment features and other features, i.e., ITE; and 4) an intervention constraint module is used to balance the ITE distribution of users between the control and treatment groups so that the model would still achieve a accurate uplift ranking on data collected from a non-random intervention marketing scenario. We conduct extensive experiments on two public datasets and one product dataset to verify the effectiveness of our EFIN. In addition, our EFIN has been deployed in a credit card bill payment scenario of a large online financial platform with a significant improvement.

cs.LG↗

Feature Representation Learning for Click-through Rate Prediction: A Review and New Perspectives

Representation learning has been a critical topic in machine learning. In Click-through Rate Prediction, most features are represented as embedding vectors and learned simultaneously with other parameters in the model. With the development of CTR models, feature representation learning has become a trending topic and has been extensively studied by both industrial and academic researchers in recent years. This survey aims at summarizing the feature representation learning in a broader picture and pave the way for future research. To achieve such a goal, we first present a taxonomy of current research methods on feature representation learning following two main issues: (i) which feature to represent and (ii) how to represent these features. Then we give a detailed description of each method regarding these two issues. Finally, the review concludes with a discussion on the future directions of this field.

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OptEmbed: Learning Optimal Embedding Table for Click-through Rate Prediction

Learning embedding table plays a fundamental role in Click-through rate(CTR) prediction from the view of the model performance and memory usage. The embedding table is a two-dimensional tensor, with its axes indicating the number of feature values and the embedding dimension, respectively. To learn an efficient and effective embedding table, recent works either assign various embedding dimensions for feature fields and reduce the number of embeddings respectively or mask the embedding table parameters. However, all these existing works cannot get an optimal embedding table. On the one hand, various embedding dimensions still require a large amount of memory due to the vast number of features in the dataset. On the other hand, decreasing the number of embeddings usually suffers from performance degradation, which is intolerable in CTR prediction. Finally, pruning embedding parameters will lead to a sparse embedding table, which is hard to be deployed. To this end, we propose an optimal embedding table learning framework OptEmbed, which provides a practical and general method to find an optimal embedding table for various base CTR models. Specifically, we propose pruning the redundant embeddings regarding corresponding features' importance by learnable pruning thresholds. Furthermore, we consider assigning various embedding dimensions as one single candidate architecture. To efficiently search the optimal embedding dimensions, we design a uniform embedding dimension sampling scheme to equally train all candidate architectures, meaning architecture-related parameters and learnable thresholds are trained simultaneously in one supernet. We then propose an evolution search method based on the supernet to find the optimal embedding dimensions for each field. Experiments on public datasets show that OptEmbed can learn a compact embedding table which can further improve the model performance.

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