arXiv subjects

Huiping Chu

Publications and source records attributed to Huiping Chu.

6 recordsLinked to original sources

arXiv2026

From Waste to Discovery: Recycling High-Scored Unexposed Candidates in Taobao Feed Recommendation

Helping users discover new interests is vital to the long-term health of industrial recommender systems, yet the usual remedy, boosting exposure of under-explored (discovery) content, often backfires in production. We report URED (Unexposed Recycling for Efficient Discovery), a training-free recall-stage system serving Taobao feed recommendation at Alibaba for over six months to tens of millions of daily active users. It rests on a production-validated insight: naive boosting fails because it injects cold, information-poor candidates that rankers systematically over-estimate, buying no discovery gain while risking engagement. Items scored highly but never exposed (signals industrial pipelines routinely discard) form a pool that is both relevant and reliably predictable. Over a 30-day horizon URED aggregates them and re-injects at recall time through a lightweight pipeline spanning offline storage, distributed aggregation, and low-latency online serving, adding under 1% latency via a single O(1) lookup per request with no model retraining. Online A/B tests show +3.47% discovered categories and +8.47% content richness with engagement preserved: completion video views rise significantly (+2.62%) and total views move positive (+0.36%, not significant). Ablations confirm both design pillars are necessary: a one-day window collapses the discovery gain to +0.55% (not significant), and random injection without score filtering yields no gain while trending negative on engagement (-0.17%). Across production recall channels, URED reaches 13.9x the platform-average discovery rate (6.3x the strongest nearline baseline) at engagement quality on par with the platform average. We share deployment details and lessons for practitioners facing the exploration-exploitation dilemma under tight resource constraints.

cs.AI↗

arXiv2026

UGR: Unified Generative Ranking for Heterogeneous E-commerce Recommendation

List-wise ranking in e-commerce recommendation must balance user utility and commercial value across organic content, ads, and candidates from other businesses, while modeling candidate interactions and sequential dependencies. Existing generative ranking methods typically learn from logged exposure sequences and operate on truncated candidate sets from a single business. Exposure-sequence learning may not fully exploit post-exposure feedback signals. Meanwhile, generative ranking over heterogeneous, multi-business candidates remains less explored, particularly when recommendation scores and advertising value must be jointly modeled under generalized second-price (GSP) auctions. We propose Unified Generative Ranking (UGR), which performs generative ranking over the full request-level multi-business heterogeneous candidate set, typically comprising around a thousand candidates in production, and directly generates multi-business ranking lists through candidate-aware autoregressive decoding. To go beyond exposure-sequence imitation, UGR introduces complementary feedback supervision through weighted supervised fine-tuning and permutation preference optimization, which respectively leverage observed post-exposure feedback and feedback-derived preferences among permutations. UGR uses a training-time advertising debiasing tower to model historical ad exposure effects and incorporates current ad value during serving while preserving the existing allocation and GSP pricing rules. Multi-value sequence retrieval produces candidate ranking lists, and the existing downstream evaluator selects the final list for exposure. Offline experiments demonstrate consistent gains in ranking quality, while online A/B tests on Taobao's Guess You Like recommendation service yield improvements of 1.76% in Core IPV, 3.29% in Transaction Volume, and 2.10% in GMV over the production baseline.

cs.IR↗

arXiv2026

DREAM Technical Report

Industrial recommender systems commonly use cascaded retrieval, ranking, and re-ranking pipelines. Although efficient, these pipelines fragment information and objectives across modules, rely on rigid rules, and have limited awareness of real-time intent, leaving session-level shifts among browsing, comparison, and purchase insufficiently addressed. We present DREAM (Developing Recommender Engine with Agentic Methods), an autonomous optimization control architecture that adds a perception-aware, orchestrable, and auditable policy layer atop existing pipelines without replacing them. DREAM has two core components. First, a three-tier Intent Engine fuses on-device signals into structured L0/L1/L2 intent representations; its edge-cloud trigger chain reduces reporting volume to approximately 8.7%. Second, a Meta Engine uses a MetaModel for layered M1-to-M2-to-M3 reasoning: intent summarization, strategy planning informed by Strategy Memory, and parameter translation. It dispatches the resulting parameters through a unified outlet with safety guardrails. A Reward Dual Loop continuously optimizes both components by combining offline simulation for strategy-space exploration with online feedback for outcome calibration, forming a cycle of generation, execution, evaluation, and experience accumulation. Large-scale A/B tests on Taobao's homepage feed show that re-ranking control alone improves IPV by 2.06%, Core IPV by 2.39%, and GMV by 0.88%. Extending control to fine ranking raises these gains to 2.71%, 3.06%, and 1.31%, respectively, while consistently improving PV by more than 1%. These gains require neither replacement of pipeline models nor compromise of serving stability, supporting agentic meta-control as a viable paradigm for industrial recommendation.

cs.IR↗

arXiv2026

Uniboost: Global Coordination with Value Alignment for Fair and Efficient Traffic Allocation

With the rapid evolution of internet services, recommendation systems have become indispensable. In particular, the blending (re-ranking) stage plays a pivotal role in allocating traffic across diverse business objectives. However, existing approaches often suffer from coupled allocation plans, score inflation, and a lack of interpretability. To address these challenges, we propose Uniboost, a unified traffic allocation framework. Uniboost introduces a posterior value alignment mechanism that calibrates abstract model scores to anchor metrics with explicit business semantics, significantly enhancing interpretability. Furthermore, it employs an independent linear boosting paradigm to decouple complex weighting schemes, enabling precise attribution of each plan's contribution. We validate the effectiveness of Uniboost through online A/B tests and in-depth data analysis, demonstrating three key findings: 1) Reducing the overall weight of weighted scores effectively mitigates unintended business interference, yielding a more efficient micro-level traffic allocation strategy; 2) Post-hoc analyses and aggregated dashboards provide intuitive, macro-level insights that guide the design of the overall traffic allocation mechanism; 3) The proposed "Effective Completion Score" serves as an easily obtainable post-metric that offers a reliable anchor for content recommendation pipelines. Collectively, our experiments show that Uniboost not only improves traffic allocation efficiency and recommendation performance at the micro level but also provides macro-level guidance for system iteration. Thus, this work provides an efficient and controllable traffic regulation solution for large-scale industrial recommendation systems.

cs.IR↗

arXiv2026

A Long-term Value Prediction Framework In Video Ranking

Accurately modeling long-term value (LTV) at the ranking stage of short-video recommendation remains challenging. While delayed feedback and extended engagement have been explored, fine-grained attribution and robust position normalization at billion-scale are still underdeveloped. We propose a practical ranking-stage LTV framework addressing three challenges: position bias, attribution ambiguity, and temporal limitations. (1) Position bias: We introduce a Position-aware Debias Quantile (PDQ) module that normalizes engagement via quantile-based distributions, enabling position-robust LTV estimation without architectural changes. (2) Attribution ambiguity: We propose a multi-dimensional attribution module that learns continuous attribution strengths across contextual, behavioral, and content signals, replacing static rules to capture nuanced inter-video influence. A customized hybrid loss with explicit noise filtering improves causal clarity. (3) Temporal limitations: We present a cross-temporal author modeling module that builds censoring-aware, day-level LTV targets to capture creator-driven re-engagement over longer horizons; the design is extensible to other dimensions (e.g., topics, styles). Offline studies and online A/B tests show significant improvements in LTV metrics and stable trade-offs with short-term objectives. Implemented as task augmentation within an existing ranking model, the framework supports efficient training and serving, and has been deployed at billion-scale in Taobao's production system, delivering sustained engagement gains while remaining compatible with industrial constraints.

cs.IR↗

arXiv2025

ReaSeq: Unleashing World Knowledge via Reasoning for Sequential Modeling

Industrial recommender systems face two fundamental limitations under the log-driven paradigm: (1) knowledge poverty in ID-based item representations that causes brittle interest modeling under data sparsity, and (2) systemic blindness to beyond-log user interests that constrains model performance within platform boundaries. These limitations stem from an over-reliance on shallow interaction statistics and close-looped feedback while neglecting the rich world knowledge about product semantics and cross-domain behavioral patterns that Large Language Models have learned from vast corpora. To address these challenges, we introduce ReaSeq, a reasoning-enhanced framework that leverages world knowledge in Large Language Models to address both limitations through explicit and implicit reasoning. Specifically, ReaSeq employs explicit Chain-of-Thought reasoning via multi-agent collaboration to distill structured product knowledge into semantically enriched item representations, and latent reasoning via Diffusion Large Language Models to infer plausible beyond-log behaviors. Deployed on Taobao's ranking system serving hundreds of millions of users, ReaSeq achieves substantial gains: >6.0% in IPV and CTR, >2.9% in Orders, and >2.5% in GMV, validating the effectiveness of world-knowledge-enhanced reasoning over purely log-driven approaches.

cs.IR↗