Open Platform Field Experiments: Expanding the Design Space of Experimental Research on Social Media
Despite a growing demand for causal evidence about social media, independent researchers remain severely constrained in their ability to conduct experiments directly on online platforms. To cope, multiple methodological workarounds have emerged - from controlled surveys and simulations to client-side overlays and platform partnerships - each requiring distinct trade-offs between desirable experimental properties. The recent emergence of open social media platforms offers a qualitatively different methodological opportunity. Here we propose a design space of social media experimentation and discuss Open Platform Field Experiments (OPFEs). OPFEs represent a distinct class of experimental approaches that enable independent researchers to directly intervene on functional platform components - such as clients, recommendation systems, and moderation services - within live social media environments. Through a comparative analysis of experimental archetypes, we show that OPFEs occupy a previously unexplored region of the design space. We then bridge theory and practice by characterizing the architectural and governance elements that enable OPFEs, mapping them onto Bluesky and the AT Protocol, and illustrating the end-to-end lifecycle of a complete OPFE design. Overall, this work establishes OPFEs as a practical methodological paradigm for independent, transparent, and ecologically grounded experimentation on open social media.