arXiv subjects

Mingfei Zhao

Publications and source records attributed to Mingfei Zhao.

At least 19 recordsLinked to original sources

arXiv2026

The Power of Recruiting the Smaller Side: Two Additional Traders Suffice in Two-Sided Markets

We study Bulow-Klemperer-style competition complexity in two-sided double auctions with $m$ unit-demand buyers drawn i.i.d. from $F_B$ and $n$ unit-supply sellers drawn i.i.d. from $F_S$. When $m \ge n$ and buyer valuations first-order stochastically dominate seller costs ($F_B \succeq_{\mathrm{FSD}} F_S$), we prove that recruiting just two additional sellers enables Seller Trade Reduction (STR), a prior-independent mechanism, to achieve expected Gains From Trade (GFT) at least the first-best GFT of the original market. When the buyer side is the smaller side of the market ($m \le n$), an analogous result holds for Buyer Trade Reduction with 2 additional buyers. This resolves open questions of Babaioff, Goldner, and Gonczarowski (SODA 2020) and Cai, Liaw, Mehta, and Zhao (STOC 2024). We complement our upper bound by showing that this uniform bound is optimal: already for $m = n = 1$, no prior-free mechanism (deterministic or randomized) that is dominant-strategy incentive-compatible, individually rational, and weakly budget-balanced can match the first-best GFT by recruiting only one additional seller.

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arXiv2026

Asymmetric Trading Prophets

The "Trading Prophet" problem challenges an online trader to maximize its profit by buying and selling assets under stochastic prices and capacity constraints, competing against an offline prophet with full foresight. In previous work, each arriving asset was assumed to have a single price $p_t$, and the trader was allowed to either buy a copy at this price (subject to having available capacity), or sell a copy (if it already held at least one copy in hand). However, this abstraction can fail to capture the structural asymmetry of decentralized dealer-based markets, where buying and selling opportunities could be distinct, and driven by individual preferences. To address this, we introduce the Asymmetric Trading Prophets problem, where at each timestep the trader observes a price tuple $(b_t, s_t)$ -- representing the cost to buy, and the revenue from selling at this timestep. Importantly, the $(b_t,s_t)$ tuple could be potentially arbitrarily correlated. We provide the first competitive analysis for this asymmetric trading prophets problem, characterizing the achievable profit based on the trader's capacity $B$ and initial inventory $B_0$. For the unit-capacity case of $B=1$, we design online algorithms that achieve constant competitive ratios for both i.i.d. and non-i.i.d. distributions on the price tuples, when the trader has one initial copy ($B_0=1$). For the general capacity case where $B$ can be large, we give algorithms for i.i.d. distributions that achieve a competitive ratio of $1 - Θ(\log B_0/\sqrt{B_0})$. Finally, for the symmetric case (where the price tuple satisfies $b_t=s_t$), we improve this to get a competitive ratio of $1 - O(\log B/\sqrt{B})$, demonstrating that the performance approaches optimality as the capacity increases. We show that both ratios are tight up to a logarithmic factor.

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arXiv2026

Online Advertising with Spatial Interactions

Online advertising platforms must decide how to allocate multiple ads across limited screen real estate, where each ad's effectiveness depends not only on its own placement but also on nearby ads competing for user attention. Such spatial externalities - arising from proximity, clutter, or crowding - can significantly alter welfare and revenue outcomes, yet existing auction and allocation models typically treat ad slots as independent or ordered along a single dimension. We introduce a new framework for spatial externalities in online advertising, in which the value of an ad depends on both its slot and the configuration of surrounding ads. We model ad slots as points in a metric space, and model an advertiser's value as a function of both their bid and a discount factor determined by the configuration of other displayed ads. Within this framework, we analyze two natural models. For the Nearest-Neighbor model, where the value suppression depends only on the closest neighboring ad, we present a polynomial-time algorithm that achieves a constant approximation for the general case. We show that the allocation rule is monotone and can be implemented as a truthful mechanism. For a structured setting of 2D Euclidean space, we provide a PTAS. In contrast, for the Product-Distance model, where interference is aggregated multiplicatively across all neighbors, we establish a strong (and nearly-tight) hardness of approximation - no polynomial-time algorithm can achieve any polynomial-factor approximation unless P=NP, via a reduction from Max-Independent-Set. Our results provide a foundation for reasoning about spatial externalities in ad allocation and for designing efficient, truthful mechanisms under such interactions.

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arXiv2025

Multi-Platform Autobidding with and without Predictions

We study the problem of finding the optimal bidding strategy for an advertiser in a multi-platform auction setting. The competition on a platform is captured by a value and a cost function, mapping bidding strategies to value and cost respectively. We assume a diminishing returns property, whereby the marginal cost is increasing in value. The advertiser uses an autobidder that selects a bidding strategy for each platform, aiming to maximize total value subject to budget and return-on-spend constraint. The advertiser has no prior information and learns about the value and cost functions by querying a platform with a specific bidding strategy. Our goal is to design algorithms that find the optimal bidding strategy with a small number of queries. We first present an algorithm that requires $O(m \log (mn) \log n)$ queries, where $m$ is the number of platforms and $n$ is the number of possible bidding strategies in each platform. Moreover, we adopt the learning-augmented framework and propose an algorithm that utilizes a (possibly erroneous) prediction of the optimal bidding strategy. We provide a $O(m \log (mη) \log η)$ query-complexity bound on our algorithm as a function of the prediction error $η$. This guarantee gracefully degrades to $O(m \log (mn) \log n)$. This achieves a ``best-of-both-worlds'' scenario: $O(m)$ queries when given a correct prediction, and $O(m \log (mn) \log n)$ even for an arbitrary incorrect prediction.

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arXiv2024

Auto-bidding and Auctions in Online Advertising: A Survey

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.

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arXiv2024

Platform Competition in the Autobidding World

We study the problem of auction design for advertising platforms that face strategic advertisers who are bidding across platforms. Each advertiser's goal is to maximize their total value or conversions while satisfying some constraint(s) across all the platforms they participates in. In this paper, we focus on advertisers with return-over-investment (henceforth, ROI) constraints, i.e. each advertiser is trying to maximize value while making sure that their ROI across all platforms is no less than some target value. An advertiser interacts with the platforms through autobidders -- for each platform, the advertiser strategically chooses a target ROI to report to the platform's autobidder, which in turn uses a uniform bid multiplier to bid on the advertiser's behalf on the queries owned by the given platform. Our main result is that for a platform trying to maximize revenue, competition with other platforms is a key factor to consider when designing their auction. While first-price auctions are optimal (for both revenue and welfare) in the absence of competition, this no longer holds true in multi-platform settings. We show that there exists a large class of advertiser valuations over queries such that, from the platform's perspective, running a second price auction dominates running a first price auction. Furthermore, our analysis reveals the key factors influencing platform choice of auction format: (i) intensity of competition among advertisers, (ii) sensitivity of bid landscapes to an auction change (driven by advertiser sensitivity to price changes), and (iii) relative inefficiency of second-price auctions compared to first-price auctions.

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arXiv2024

No-Regret Algorithms in non-Truthful Auctions with Budget and ROI Constraints

Advertisers increasingly use automated bidding to optimize their ad campaigns on online advertising platforms. Autobidding optimizes an advertiser's objective subject to various constraints, e.g. average ROI and budget constraints. In this paper, we study the problem of designing online autobidding algorithms to optimize value subject to ROI and budget constraints when the platform is running any mixture of first and second price auction. We consider the following stochastic setting: There is an item for sale in each of $T$ rounds. In each round, buyers submit bids and an auction is run to sell the item. We focus on one buyer, possibly with budget and ROI constraints. We assume that the buyer's value and the highest competing bid are drawn i.i.d. from some unknown (joint) distribution in each round. We design a low-regret bidding algorithm that satisfies the buyer's constraints. Our benchmark is the objective value achievable by the best possible Lipschitz function that maps values to bids, which is rich enough to best respond to many different correlation structures between value and highest competing bid. Our main result is an algorithm with full information feedback that guarantees a near-optimal $\tilde O(\sqrt T)$ regret with respect to the best Lipschitz function. Our result applies to a wide range of auctions, most notably any mixture of first and second price auctions (price is a convex combination of the first and second price). In addition, our result holds for both value-maximizing buyers and quasi-linear utility-maximizing buyers. We also study the bandit setting, where we show an $Ω(T^{2/3})$ lower bound on the regret for first-price auctions, showing a large disparity between the full information and bandit settings. We also design an algorithm with $\tilde O(T^{3/4})$ regret, when the value distribution is known and is independent of the highest competing bid.

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arXiv2024

The Power of Two-sided Recruitment in Two-sided Markets

We consider the problem of maximizing the gains from trade (GFT) in two-sided markets. The seminal impossibility result by Myerson and Satterthwaite shows that even for bilateral trade, there is no individually rational (IR), Bayesian incentive compatible (BIC) and budget balanced (BB) mechanism that can achieve the full GFT. Moreover, the optimal BIC, IR and BB mechanism that maximizes the GFT is known to be complex and heavily depends on the prior. In this paper, we pursue a Bulow-Klemperer-style question, i.e., does augmentation allow for prior-independent mechanisms to compete against the optimal mechanism? Our first main result shows that in the double auction setting with $m$ i.i.d. buyers and $n$ i.i.d. sellers, by augmenting $O(1)$ buyers and sellers to the market, the GFT of a simple, dominant strategy incentive compatible (DSIC), and prior-independent mechanism in the augmented market is at least the optimal in the original market, when the buyers' distribution first-order stochastically dominates the sellers' distribution. Next, we go beyond the i.i.d. setting and study the power of two-sided recruitment in more general markets. Our second main result is that for any $ε> 0$ and any set of $O(1/ε)$ buyers and sellers where the buyers' value exceeds the sellers' value with constant probability, if we add these additional agents into any market with arbitrary correlations, the Trade Reduction mechanism obtains a $(1-ε)$-approximation of the GFT of the augmented market. Importantly, the newly recruited agents are agnostic to the original market.

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arXiv2022

Worst-Case Welfare of Item Pricing in the Tollbooth Problem

We study the worst-case welfare of item pricing in the \emph{tollbooth problem}. The problem was first introduced by Guruswami et al, and is a special case of the combinatorial auction in which (i) each of the $m$ items in the auction is an edge of some underlying graph; and (ii) each of the $n$ buyers is single-minded and only interested in buying all edges of a single path. We consider the competitive ratio between the hindsight optimal welfare and the optimal worst-case welfare among all item-pricing mechanisms, when the order of the arriving buyers is adversarial. We assume that buyers own the \emph{tie-breaking} power, i.e. they can choose whether or not to buy the demand path at 0 utility. We prove a tight competitive ratio of $3/2$ when the underlying graph is a single path (also known as the \emph{highway} problem), whereas item-pricing can achieve the hindsight optimal if the seller is allowed to choose a proper tie-breaking rule to maximize the welfare. Moreover, we prove an $O(1)$ upper bound of competitive ratio when the underlying graph is a tree. For general graphs, we prove an $Ω(m^{1/8})$ lower bound of the competitive ratio. We show that an $m^{Ω(1)}$ competitive ratio is unavoidable even if the graph is a grid, or if the capacity of every edge is augmented by a constant factor $c$. The results hold even if the seller has tie-breaking power.

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arXiv2022

Computing Simple Mechanisms: Lift-and-Round over Marginal Reduced Forms

We study revenue maximization in multi-item multi-bidder auctions under the natural item-independence assumption - a classical problem in Multi-Dimensional Bayesian Mechanism Design. One of the biggest challenges in this area is developing algorithms to compute (approximately) optimal mechanisms that are not brute-force in the size of the bidder type space, which is usually exponential in the number of items in multi-item auctions. Unfortunately, such algorithms were only known for basic settings of our problem when bidders have unit-demand [CHMS10,CMS15] or additive valuations [Yao15]. In this paper, we significantly improve the previous results and design the first algorithm that runs in time polynomial in the number of items and the number of bidders to compute mechanisms that are $O(1)$-approximations to the optimal revenue when bidders have XOS valuations, resolving an open problem raised in [CM16,CZ17]. Moreover, the computed mechanism has a simple structure: It is either a posted price mechanism or a two-part tariff mechanism. As a corollary of our result, we show how to compute an approximately optimal and simple mechanism efficiently using only sample access to the bidders' value distributions. Our algorithm builds on two innovations that allow us to search over the space of mechanisms efficiently: (i) a new type of succinct representation of mechanisms - the marginal reduced forms, and (ii) a novel Lift-and-Round procedure that concavifies the problem.

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arXiv2022

On Multi-Dimensional Gains from Trade Maximization

We study gains from trade in multi-dimensional two-sided markets. Specifically, we focus on a setting with $n$ heterogeneous items, where each item is owned by a different seller $i$, and there is a constrained-additive buyer with feasibility constraint $\mathcal{F}$. Multi-dimensional settings in one-sided markets, e.g. where a seller owns multiple heterogeneous items but also is the mechanism designer, are well-understood. In addition, single-dimensional settings in two-sided markets, e.g. where a buyer and seller each seek or own a single item, are also well-understood. Multi-dimensional two-sided markets, however, encapsulate the major challenges of both lines of work: optimizing the sale of heterogeneous items, ensuring incentive-compatibility among both sides of the market, and enforcing budget balance. We present, to the best of our knowledge, the first worst-case approximation guarantee for gains from trade in a multi-dimensional two-sided market. Our first result provides an $O(\log (1/r))$-approximation to the first-best gains from trade for a broad class of downward-closed feasibility constraints (such as matroid, matching, knapsack, or the intersection of these). Here $r$ is the minimum probability over all items that a buyer's value for the item exceeds the seller's cost. Our second result removes the dependence on $r$ and provides an unconditional $O(\log n)$-approximation to the second-best gains from trade. We extend both results for a general constrained-additive buyer, losing another $O(\log n)$-factor en-route.

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arXiv2022

Is Selling Complete Information (Approximately) Optimal?

We study the problem of selling information to a data-buyer who faces a decision problem under uncertainty. We consider the classic Bayesian decision-theoretic model pioneered by [Blackwell, 1951, 1953]. Initially, the data buyer has only partial information about the payoff-relevant state of the world. A data seller offers additional information about the state of the world. The information is revealed through signaling schemes, also referred to as experiments. In the single-agent setting, any mechanism can be represented as a menu of experiments. [Bergemann et al., 2018] present a complete characterization of the revenue-optimal mechanism in a binary state and binary action environment. By contrast, no characterization is known for the case with more actions. In this paper, we consider more general environments and study arguably the simplest mechanism, which only sells the fully informative experiment. In the environment with binary state and $m\geq 3$ actions, we provide an $O(m)$-approximation to the optimal revenue by selling only the fully informative experiment and show that the approximation ratio is tight up to an absolute constant factor. An important corollary of our lower bound is that the size of the optimal menu must grow at least linearly in the number of available actions, so no universal upper bound exists for the size of the optimal menu in the general single-dimensional setting. For multi-dimensional environments, we prove that even in arguably the simplest matching utility environment with 3 states and 3 actions, the ratio between the optimal revenue and the revenue by selling only the fully informative experiment can grow immediately to a polynomial of the number of agent types. Nonetheless, if the distribution is uniform, we show that selling only the fully informative experiment is indeed the optimal mechanism.

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arXiv2020

An Efficient $\varepsilon$-BIC to BIC Transformation and Its Application to Black-Box Reduction in Revenue Maximization

We consider the black-box reduction from multi-dimensional revenue maximization to virtual welfare maximization. Cai et al. show a polynomial-time approximation-preserving reduction, however, the mechanism produced by their reduction is only approximately Bayesian incentive compatible ($\varepsilon$-BIC). We provide two new polynomial time transformations that convert any $\varepsilon$-BIC mechanism to an exactly BIC mechanism with only a negligible revenue loss. Our first transformation applies to any mechanism design setting with downward-closed outcome space and only requires sample access to the agents' type distributions. Our second transformation applies to the fully general outcome space, removing the downward-closed assumption, but requires full access to the agents' type distributions. Both transformations only require query access to the original $\varepsilon$-BIC mechanism. Other $\varepsilon$-BIC to BIC transformations for revenue exist in the literature but all require exponential time to run in both of the settings we consider. As an application of our transformations, we improve the reduction by Cai et al. to generate an exactly BIC mechanism.

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arXiv2020

Simple Mechanisms for Profit Maximization in Multi-item Auctions

We study a classical Bayesian mechanism design problem where a seller is selling multiple items to multiple buyers. We consider the case where the seller has costs to produce the items, and these costs are private information to the seller. How can the seller design a mechanism to maximize her profit? Two well-studied problems, revenue maximization in multi-item auctions and signaling in ad auctions, are special cases of our problem. We show that there exists a simple mechanism whose profit is at least $\frac{1}{44}$ of the optimal profit for multiple buyers with matroid-rank valuation functions. When there is a single buyer, the approximation factor is $11$ for general constraint-additive valuations and $6$ for additive valuations. Our result holds even when the seller's costs are correlated across items. We introduce a new class of mechanisms called permit-selling mechanisms. For single buyer case these mechanisms are quite simple: there are two stages. For each item $j$, we create a separate permit that allows the buyer to purchase the item in the second stage. In the first stage, we sell the permits without revealing any information about the costs. In the second stage, the seller reveals all the costs, and the buyer can buy item $j$ by paying the item price if the buyer has purchased the permit for item $j$ in the first stage. We show that either selling the permits separately or as a grand bundle suffices to achieve the constant factor approximation to the optimal profit (6 for additive, and 11 for constrained additive). For multiple buyers, we sell the permits sequentially and obtain the constant factor approximation. Our proof is enabled by constructing a benchmark for the optimal profit by combining a novel dual solution with the existing ex-ante relaxation technique.

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arXiv2019

Simple Mechanisms for Subadditive Buyers via Duality

We provide simple and approximately revenue-optimal mechanisms in the multi-item multi-bidder settings. We unify and improve all previous results, as well as generalize the results to broader cases. In particular, we prove that the better of the following two simple, deterministic and Dominant Strategy Incentive Compatible mechanisms, a sequential posted price mechanism or an anonymous sequential posted price mechanism with entry fee, achieves a constant fraction of the optimal revenue among all randomized, Bayesian Incentive Compatible mechanisms, when buyers' valuations are XOS over independent items. If the buyers' valuations are subadditive over independent items, the approximation factor degrades to $O(\log m)$, where $m$ is the number of items. We obtain our results by first extending the Cai-Devanur-Weinberg duality framework to derive an effective benchmark of the optimal revenue for subadditive bidders, and then analyzing this upper bound with new techniques.

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arXiv2018

The Best of Both Worlds: Asymptotically Efficient Mechanisms with a Guarantee on the Expected Gains-From-Trade

The seminal impossibility result of Myerson and Satterthwaite (1983) states that for bilateral trade, there is no mechanism that is individually rational (IR), incentive compatible (IC), weakly budget balanced, and efficient. This has led follow-up work on two-sided trade settings to weaken the efficiency requirement and consider approximately efficient simple mechanisms, while still demanding the other properties. The current state-of-the-art of such mechanisms for two-sided markets can be categorized as giving one (but not both) of the following two types of approximation guarantees on the gains from trade: a constant ex-ante guarantee, measured with respect to the second-best efficiency benchmark, or an asymptotically optimal ex-post guarantee, measured with respect to the first-best efficiency benchmark. Here the second-best efficiency benchmark refers to the highest gains from trade attainable by any IR, IC and weakly budget balanced mechanism, while the first-best efficiency benchmark refers to the maximum gains from trade (attainable by the VCG mechanism, which is not weakly budget balanced). In this paper, we construct simple mechanisms for double-auction and matching markets that simultaneously achieve both types of guarantees: these are ex-post IR, Bayesian IC, and ex-post weakly budget balanced mechanisms that 1) ex-ante guarantee a constant fraction of the gains from trade of the second-best, and 2) ex-post guarantee a realization-dependent fraction of the gains from trade of the first-best, such that this realization-dependent fraction converges to 1 (full efficiency) as the market grows large.

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arXiv2017

Approximating Gains from Trade in Two-sided Markets via Simple Mechanisms

We design simple mechanisms to approximate the Gains from Trade (GFT) in two-sided markets with multiple unit-supply sellers and multiple unit-demand buyers. A classical impossibility result by Myerson and Satterthwaite showed that even with only one seller and one buyer, no Individually Rational (IR), Bayesian Incentive Compatible (BIC) and Budget-Balanced (BB) mechanism can achieve full GFT (trade whenever buyer's value is higher than the seller's cost). On the other hand, they proposed the "second-best" mechanism that maximizes the GFT subject to IR, BIC and BB constraints, which is unfortunately rather complex for even the single-seller single-buyer case. Our mechanism is simple, IR, BIC and BB, and achieves $\frac{1}{2}$ of the optimal GFT among all IR, BIC and BB mechanisms. Our result holds for arbitrary distributions of the buyers' and sellers' values and can accommodate any downward-closed feasibility constraints over the allocations. The analysis of our mechanism is facilitated by extending the Cai-Weinberg-Devanur duality framework to two-sided markets.

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arXiv2016

Robust Influence Maximization

In this paper, we address the important issue of uncertainty in the edge influence probability estimates for the well studied influence maximization problem --- the task of finding $k$ seed nodes in a social network to maximize the influence spread. We propose the problem of robust influence maximization, which maximizes the worst-case ratio between the influence spread of the chosen seed set and the optimal seed set, given the uncertainty of the parameter input. We design an algorithm that solves this problem with a solution-dependent bound. We further study uniform sampling and adaptive sampling methods to effectively reduce the uncertainty on parameters and improve the robustness of the influence maximization task. Our empirical results show that parameter uncertainty may greatly affect influence maximization performance and prior studies that learned influence probabilities could lead to poor performance in robust influence maximization due to relatively large uncertainty in parameter estimates, and information cascade based adaptive sampling method may be an effective way to improve the robustness of influence maximization.

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