Strong Men Create Good Memes: Far-Right Memes as Means of Authoritarian Legitimation in Russia
This study examines how Russian far-right communities on Telegram shape perceptions of political figures through meme-based visual narratives. In Russia, such groups are central because they articulate the ideological foundations of the war against Ukraine and reflect the regime's drift toward ultranationalist rhetoric. Drawing on a dataset of 404,013 images from expert-selected far-right Telegram channels, the study uses automated face recognition, CLIP-based image embeddings, and HDBSCAN clustering with UMAP to identify memes featuring Russian (Putin, Medvedev) and foreign politicians (Zelensky, Biden, Trump) and to uncover recurrent visual patterns in their representation. Findings show that far-right memes co-produce state propaganda by generating new bottom-up narratives of legitimation and delegitimation that situationally align with state ideology. By framing authoritarian leaders as heroic and their opponents as corrupt, weak, or non-human, far-right actors act as informal co-creators of authoritarian legitimacy within Russia's informational autocracy.