Social Physics: A manifesto
Social Physics seeks quantitative, empirically testable explanations of collective human behavior. Its name has a long and contested history, but its contemporary program is neither the claim that society is literally a physical system nor an attempt to replace the social sciences with physics. It is an interdisciplinary practice: observation and experimentation, model construction, mathematical and computational analysis, and repeated confrontation with data. The field has been transformed by analyzing digital traces, network science, agent-based modeling, large-scale experiments, and the capacity to study coupled dynamics across economic, social, technological, biological, and physical layers. We review advances in financial analysis and modeling; economic complexity; the structure and evolution of social networks; spreading, opinion, and information dynamics; inequality, cooperation, conflict, mobility, cities, culture, science, and collective behavior; and the emerging study of human-AI ecosystems. Across these domains, common features recur - heterogeneity, interaction, feedback, adaptation, non-equilibrium dynamics, multiscale organization, and emergent collective outcomes. We also confront the limitations that have arisen in this field: convenience samples, platform dependence, weak causal identification, over-universal claims, insufficient engagement with meaning and institutions, privacy risks, and the danger that predictive models become instruments of manipulation. We propose a future Social Physics organized around theory - data reciprocity; causal and generative explanation; measurement validity and cross-context generalization; responsible, participatory data governance; genuinely interdisciplinary collaboration; and reflexive study of interventions and algorithms that alter the systems being observed.