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Simiao Zuo

Publications and source records attributed to Simiao Zuo.

At least 19 recordsLinked to original sources
arXiv2026

AdsWorldEngine: A Self-Evolving Conversational Advertising Agent through Orchestrator and Tool Coevolution

Conversational advertising aims to deliver useful ads within multi-turn assistant interactions. Unlike conventional query-based advertising, where the user's intent is often expressed in a short standalone query, conversational ads must infer latent commercial intent from the current user query, the assistant response, and dialogue history while also deciding whether an ad would be helpful rather than intrusive. We propose AdsWorldEngine, an agentic framework for conversational advertising. AdsWorldEngine uses an Opportunity Gate to determine whether ads should be shown, an Orchestrator to generate commercial intents, call advertising tools, and construct a top-3 ad slate, and an Evaluator to score delivered ads for offline optimization. The central contribution is an iterative actor-tool training procedure: we first train the Orchestrator with supervised fine-tuning and agentic reinforcement learning, then use high- and low-reward rollouts to construct preference data to train tools. This creates a self-improving loop in which the system learns not only how to use advertising tools, but also how to improve them from rewarded behavior. To support subjective production decisions, we introduce label grounded judgment modeling, which trains judgment models from human labels collected under explicit guidelines. It enriches labels with thinking traces, filters inconsistent rationales through reflection, and further optimizes binary judgments with a cost sensitive GRPO variant that preserves asymmetric reward gaps. Offline, AdsWorldEngine improves diversity by 60% and relevance by 80% over the current production ad delivery system. In an online A/B test, it increases RPM by 22% and ads coverage by 74%.

cs.IR↗
arXiv2026

m3BERT: A Modern, Multi-lingual, Matryoshka Bidirectional Encoder

Embedding models are pivotal in industrial information retrieval systems like search and advertising. However, existing pretrained models often exhibit fixed architectures and embedding dimensionalities, posing significant challenges when adapting them to diverse deployment scenarios with varying business-driven constraints. A common practice involves fine-tuning with partial parameter initialization from larger pretrained models for resource-constrained tasks. This method is often suboptimal as the misalignment between pretraining and downstream usage prevents full realization of pretraining benefits. To address this limitation, we introduce m3BERT: a Modern, Multi-lingual, Matryoshka Bidirectional Encoder, which features a novel pretraining strategy that jointly optimizes representations across both transformer layers and multiple embedding dimensions. This enables a single model to be tailored to varied resource and accuracy targets while maintaining consistency with pretraining. Incorporating recent architectural improvements, m3BERT uses a three-stage pretraining: monolingual pretraining, multilingual adaptation to serve diverse user bases, and crucial continual pretraining on a massive web domain corpus to enhance utility in commercial retrieval. m3BERT significantly outperforms state-of-the-art embedding models in Bing-Click, a large-scale industrial retrieval dataset, showcasing its practical versatility as an efficient foundation for resource-aware industrial retrieval systems. Further experiments on public datasets also confirm the general effectiveness of our multigranular Matryoshka pretraining strategy.

cs.CL↗
arXiv2024

Task Oriented In-Domain Data Augmentation

Large Language Models (LLMs) have shown superior performance in various applications and fields. To achieve better performance on specialized domains such as law and advertisement, LLMs are often continue pre-trained on in-domain data. However, existing approaches suffer from two major issues. First, in-domain data are scarce compared with general domain-agnostic data. Second, data used for continual pre-training are not task-aware, such that they may not be helpful to downstream applications. We propose TRAIT, a task-oriented in-domain data augmentation framework. Our framework is divided into two parts: in-domain data selection and task-oriented synthetic passage generation. The data selection strategy identifies and selects a large amount of in-domain data from general corpora, and thus significantly enriches domain knowledge in the continual pre-training data. The synthetic passages contain guidance on how to use domain knowledge to answer questions about downstream tasks. By training on such passages, the model aligns with the need of downstream applications. We adapt LLMs to two domains: advertisement and math. On average, TRAIT improves LLM performance by 8% in the advertisement domain and 7.5% in the math domain.

cs.CL↗
arXiv2024

Towards Consistent Natural-Language Explanations via Explanation-Consistency Finetuning

Large language models (LLMs) often generate convincing, fluent explanations. However, different from humans, they often generate inconsistent explanations on different inputs. For example, an LLM may generate the explanation "all birds can fly" when answering the question "Can sparrows fly?" but meanwhile answer "no" to the related question "Can penguins fly?". Explanations should be consistent across related examples so that they allow a human to simulate the LLM's decision process on multiple examples. We propose explanation-consistency finetuning (EC-finetuning), a method that adapts LLMs to generate more consistent natural-language explanations on related examples. EC-finetuning involves finetuning LLMs on synthetic data that is carefully constructed to contain consistent explanations. Across a variety of question-answering datasets in various domains, EC-finetuning yields a 10.0% relative explanation consistency improvement on four finetuning datasets, and generalizes to seven out-of-distribution datasets not seen during finetuning (+4.5% relative). Code is available at https://github.com/yandachen/explanation-consistency-finetuning .

cs.CL↗
arXiv2023

SMURF-THP: Score Matching-based UnceRtainty quantiFication for Transformer Hawkes Process

Transformer Hawkes process models have shown to be successful in modeling event sequence data. However, most of the existing training methods rely on maximizing the likelihood of event sequences, which involves calculating some intractable integral. Moreover, the existing methods fail to provide uncertainty quantification for model predictions, e.g., confidence intervals for the predicted event's arrival time. To address these issues, we propose SMURF-THP, a score-based method for learning Transformer Hawkes process and quantifying prediction uncertainty. Specifically, SMURF-THP learns the score function of events' arrival time based on a score-matching objective that avoids the intractable computation. With such a learned score function, we can sample arrival time of events from the predictive distribution. This naturally allows for the quantification of uncertainty by computing confidence intervals over the generated samples. We conduct extensive experiments in both event type prediction and uncertainty quantification of arrival time. In all the experiments, SMURF-THP outperforms existing likelihood-based methods in confidence calibration while exhibiting comparable prediction accuracy.

cs.LG↗
arXiv2023

Evoke: Evoking Critical Thinking Abilities in LLMs via Reviewer-Author Prompt Editing

Large language models (LLMs) have made impressive progress in natural language processing. These models rely on proper human instructions (or prompts) to generate suitable responses. However, the potential of LLMs are not fully harnessed by commonly-used prompting methods: many human-in-the-loop algorithms employ ad-hoc procedures for prompt selection; while auto prompt generation approaches are essentially searching all possible prompts randomly and inefficiently. We propose Evoke, an automatic prompt refinement framework. In Evoke, there are two instances of a same LLM: one as a reviewer (LLM-Reviewer), it scores the current prompt; the other as an author (LLM-Author), it edits the prompt by considering the edit history and the reviewer's feedback. Such an author-reviewer feedback loop ensures that the prompt is refined in each iteration. We further aggregate a data selection approach to Evoke, where only the hard samples are exposed to the LLM. The hard samples are more important because the LLM can develop deeper understanding of the tasks out of them, while the model may already know how to solve the easier cases. Experimental results show that Evoke significantly outperforms existing methods. For instance, in the challenging task of logical fallacy detection, Evoke scores above 80, while all other baseline methods struggle to reach 20.

cs.CL↗
arXiv2023

Robust Multi-Agent Reinforcement Learning via Adversarial Regularization: Theoretical Foundation and Stable Algorithms

Multi-Agent Reinforcement Learning (MARL) has shown promising results across several domains. Despite this promise, MARL policies often lack robustness and are therefore sensitive to small changes in their environment. This presents a serious concern for the real world deployment of MARL algorithms, where the testing environment may slightly differ from the training environment. In this work we show that we can gain robustness by controlling a policy's Lipschitz constant, and under mild conditions, establish the existence of a Lipschitz and close-to-optimal policy. Based on these insights, we propose a new robust MARL framework, ERNIE, that promotes the Lipschitz continuity of the policies with respect to the state observations and actions by adversarial regularization. The ERNIE framework provides robustness against noisy observations, changing transition dynamics, and malicious actions of agents. However, ERNIE's adversarial regularization may introduce some training instability. To reduce this instability, we reformulate adversarial regularization as a Stackelberg game. We demonstrate the effectiveness of the proposed framework with extensive experiments in traffic light control and particle environments. In addition, we extend ERNIE to mean-field MARL with a formulation based on distributionally robust optimization that outperforms its non-robust counterpart and is of independent interest. Our code is available at https://github.com/abukharin3/ERNIE.

cs.LG↗
arXiv2023

DeepTagger: Knowledge Enhanced Named Entity Recognition for Web-Based Ads Queries

Named entity recognition (NER) is a crucial task for online advertisement. State-of-the-art solutions leverage pre-trained language models for this task. However, three major challenges remain unresolved: web queries differ from natural language, on which pre-trained models are trained; web queries are short and lack contextual information; and labeled data for NER is scarce. We propose DeepTagger, a knowledge-enhanced NER model for web-based ads queries. The proposed knowledge enhancement framework leverages both model-free and model-based approaches. For model-free enhancement, we collect unlabeled web queries to augment domain knowledge; and we collect web search results to enrich the information of ads queries. We further leverage effective prompting methods to automatically generate labels using large language models such as ChatGPT. Additionally, we adopt a model-based knowledge enhancement method based on adversarial data augmentation. We employ a three-stage training framework to train DeepTagger models. Empirical results in various NER tasks demonstrate the effectiveness of the proposed framework.

cs.IR↗
arXiv2023

Less is More: Task-aware Layer-wise Distillation for Language Model Compression

Layer-wise distillation is a powerful tool to compress large models (i.e. teacher models) into small ones (i.e., student models). The student distills knowledge from the teacher by mimicking the hidden representations of the teacher at every intermediate layer. However, layer-wise distillation is difficult. Since the student has a smaller model capacity than the teacher, it is often under-fitted. Furthermore, the hidden representations of the teacher contain redundant information that the student does not necessarily need for the target task's learning. To address these challenges, we propose a novel Task-aware layEr-wise Distillation (TED). TED designs task-aware filters to align the hidden representations of the student and the teacher at each layer. The filters select the knowledge that is useful for the target task from the hidden representations. As such, TED reduces the knowledge gap between the two models and helps the student to fit better on the target task. We evaluate TED in two scenarios: continual pre-training and fine-tuning. TED demonstrates significant and consistent improvements over existing distillation methods in both scenarios. Code is available at https://github.com/cliang1453/task-aware-distillation.

cs.CL↗
arXiv2023

Machine Learning Force Fields with Data Cost Aware Training

Machine learning force fields (MLFF) have been proposed to accelerate molecular dynamics (MD) simulation, which finds widespread applications in chemistry and biomedical research. Even for the most data-efficient MLFFs, reaching chemical accuracy can require hundreds of frames of force and energy labels generated by expensive quantum mechanical algorithms, which may scale as $O(n^3)$ to $O(n^7)$, with $n$ proportional to the number of basis functions. To address this issue, we propose a multi-stage computational framework -- ASTEROID, which lowers the data cost of MLFFs by leveraging a combination of cheap inaccurate data and expensive accurate data. The motivation behind ASTEROID is that inaccurate data, though incurring large bias, can help capture the sophisticated structures of the underlying force field. Therefore, we first train a MLFF model on a large amount of inaccurate training data, employing a bias-aware loss function to prevent the model from overfitting tahe potential bias of this data. We then fine-tune the obtained model using a small amount of accurate training data, which preserves the knowledge learned from the inaccurate training data while significantly improving the model's accuracy. Moreover, we propose a variant of ASTEROID based on score matching for the setting where the inaccurate training data are unlabeled. Extensive experiments on MD datasets and downstream tasks validate the efficacy of ASTEROID. Our code and data are available at https://github.com/abukharin3/asteroid.

q-bio.QM↗
arXiv2022

Efficient Long Sequence Modeling via State Space Augmented Transformer

Transformer models have achieved superior performance in various natural language processing tasks. However, the quadratic computational cost of the attention mechanism limits its practicality for long sequences. There are existing attention variants that improve the computational efficiency, but they have limited ability to effectively compute global information. In parallel to Transformer models, state space models (SSMs) are tailored for long sequences, but they are not flexible enough to capture complicated local information. We propose SPADE, short for $\underline{\textbf{S}}$tate s$\underline{\textbf{P}}$ace $\underline{\textbf{A}}$ugmente$\underline{\textbf{D}}$ Transform$\underline{\textbf{E}}$r. Specifically, we augment a SSM into the bottom layer of SPADE, and we employ efficient local attention methods for the other layers. The SSM augments global information, which complements the lack of long-range dependency issue in local attention methods. Experimental results on the Long Range Arena benchmark and language modeling tasks demonstrate the effectiveness of the proposed method. To further demonstrate the scalability of SPADE, we pre-train large encoder-decoder models and present fine-tuning results on natural language understanding and natural language generation tasks.

cs.CL↗
arXiv2022

Context-Aware Query Rewriting for Improving Users' Search Experience on E-commerce Websites

E-commerce queries are often short and ambiguous. Consequently, query understanding often uses query rewriting to disambiguate user-input queries. While using e-commerce search tools, users tend to enter multiple searches, which we call context, before purchasing. These history searches contain contextual insights about users' true shopping intents. Therefore, modeling such contextual information is critical to a better query rewriting model. However, existing query rewriting models ignore users' history behaviors and consider only the instant search query, which is often a short string offering limited information about the true shopping intent. We propose an end-to-end context-aware query rewriting model to bridge this gap, which takes the search context into account. Specifically, our model builds a session graph using the history search queries and their contained words. We then employ a graph attention mechanism that models cross-query relations and computes contextual information of the session. The model subsequently calculates session representations by combining the contextual information with the instant search query using an aggregation network. The session representations are then decoded to generate rewritten queries. Empirically, we demonstrate the superiority of our method to state-of-the-art approaches under various metrics. On in-house data from an online shopping platform, by introducing contextual information, our model achieves 11.6% improvement under the MRR (Mean Reciprocal Rank) metric and 20.1% improvement under the HIT@16 metric (a hit rate metric), in comparison with the best baseline method (Transformer-based model).

cs.IR↗
arXiv2022

Differentially Private Estimation of Hawkes Process

Point process models are of great importance in real world applications. In certain critical applications, estimation of point process models involves large amounts of sensitive personal data from users. Privacy concerns naturally arise which have not been addressed in the existing literature. To bridge this glaring gap, we propose the first general differentially private estimation procedure for point process models. Specifically, we take the Hawkes process as an example, and introduce a rigorous definition of differential privacy for event stream data based on a discretized representation of the Hawkes process. We then propose two differentially private optimization algorithms, which can efficiently estimate Hawkes process models with the desired privacy and utility guarantees under two different settings. Experiments are provided to back up our theoretical analysis.

cs.LG↗
arXiv2022

DiP-GNN: Discriminative Pre-Training of Graph Neural Networks

Graph neural network (GNN) pre-training methods have been proposed to enhance the power of GNNs. Specifically, a GNN is first pre-trained on a large-scale unlabeled graph and then fine-tuned on a separate small labeled graph for downstream applications, such as node classification. One popular pre-training method is to mask out a proportion of the edges, and a GNN is trained to recover them. However, such a generative method suffers from graph mismatch. That is, the masked graph inputted to the GNN deviates from the original graph. To alleviate this issue, we propose DiP-GNN (Discriminative Pre-training of Graph Neural Networks). Specifically, we train a generator to recover identities of the masked edges, and simultaneously, we train a discriminator to distinguish the generated edges from the original graph's edges. In our framework, the graph seen by the discriminator better matches the original graph because the generator can recover a proportion of the masked edges. Extensive experiments on large-scale homogeneous and heterogeneous graphs demonstrate the effectiveness of the proposed framework.

cs.LG↗
arXiv2022

PLATON: Pruning Large Transformer Models with Upper Confidence Bound of Weight Importance

Large Transformer-based models have exhibited superior performance in various natural language processing and computer vision tasks. However, these models contain enormous amounts of parameters, which restrict their deployment to real-world applications. To reduce the model size, researchers prune these models based on the weights' importance scores. However, such scores are usually estimated on mini-batches during training, which incurs large variability/uncertainty due to mini-batch sampling and complicated training dynamics. As a result, some crucial weights could be pruned by commonly used pruning methods because of such uncertainty, which makes training unstable and hurts generalization. To resolve this issue, we propose PLATON, which captures the uncertainty of importance scores by upper confidence bound (UCB) of importance estimation. In particular, for the weights with low importance scores but high uncertainty, PLATON tends to retain them and explores their capacity. We conduct extensive experiments with several Transformer-based models on natural language understanding, question answering and image classification to validate the effectiveness of PLATON. Results demonstrate that PLATON manifests notable improvement under different sparsity levels. Our code is publicly available at https://github.com/QingruZhang/PLATON.

cs.LG↗
arXiv2022

Self-Training with Differentiable Teacher

Self-training achieves enormous success in various semi-supervised and weakly-supervised learning tasks. The method can be interpreted as a teacher-student framework, where the teacher generates pseudo-labels, and the student makes predictions. The two models are updated alternatingly. However, such a straightforward alternating update rule leads to training instability. This is because a small change in the teacher may result in a significant change in the student. To address this issue, we propose DRIFT, short for differentiable self-training, that treats teacher-student as a Stackelberg game. In this game, a leader is always in a more advantageous position than a follower. In self-training, the student contributes to the prediction performance, and the teacher controls the training process by generating pseudo-labels. Therefore, we treat the student as the leader and the teacher as the follower. The leader procures its advantage by acknowledging the follower's strategy, which involves differentiable pseudo-labels and differentiable sample weights. Consequently, the leader-follower interaction can be effectively captured via Stackelberg gradient, obtained by differentiating the follower's strategy. Experimental results on semi- and weakly-supervised classification and named entity recognition tasks show that our model outperforms existing approaches by large margins.

cs.CL↗
arXiv2022

MoEBERT: from BERT to Mixture-of-Experts via Importance-Guided Adaptation

Pre-trained language models have demonstrated superior performance in various natural language processing tasks. However, these models usually contain hundreds of millions of parameters, which limits their practicality because of latency requirements in real-world applications. Existing methods train small compressed models via knowledge distillation. However, performance of these small models drops significantly compared with the pre-trained models due to their reduced model capacity. We propose MoEBERT, which uses a Mixture-of-Experts structure to increase model capacity and inference speed. We initialize MoEBERT by adapting the feed-forward neural networks in a pre-trained model into multiple experts. As such, representation power of the pre-trained model is largely retained. During inference, only one of the experts is activated, such that speed can be improved. We also propose a layer-wise distillation method to train MoEBERT. We validate the efficiency and effectiveness of MoEBERT on natural language understanding and question answering tasks. Results show that the proposed method outperforms existing task-specific distillation algorithms. For example, our method outperforms previous approaches by over 2% on the MNLI (mismatched) dataset. Our code is publicly available at https://github.com/SimiaoZuo/MoEBERT.

cs.CL↗
arXiv2022

Adversarial Regularization as Stackelberg Game: An Unrolled Optimization Approach

Adversarial regularization has been shown to improve the generalization performance of deep learning models in various natural language processing tasks. Existing works usually formulate the method as a zero-sum game, which is solved by alternating gradient descent/ascent algorithms. Such a formulation treats the adversarial and the defending players equally, which is undesirable because only the defending player contributes to the generalization performance. To address this issue, we propose Stackelberg Adversarial Regularization (SALT), which formulates adversarial regularization as a Stackelberg game. This formulation induces a competition between a leader and a follower, where the follower generates perturbations, and the leader trains the model subject to the perturbations. Different from conventional approaches, in SALT, the leader is in an advantageous position. When the leader moves, it recognizes the strategy of the follower and takes the anticipated follower's outcomes into consideration. Such a leader's advantage enables us to improve the model fitting to the unperturbed data. The leader's strategic information is captured by the Stackelberg gradient, which is obtained using an unrolling algorithm. Our experimental results on a set of machine translation and natural language understanding tasks show that SALT outperforms existing adversarial regularization baselines across all tasks. Our code is available at https://github.com/SimiaoZuo/Stackelberg-Adv.

cs.LG↗