Book Readership During Movie Releases: An Exploratory Analysis
Exogenous events can temporarily change the relevance of items in recommender systems, but these shifts are often not visible in historical interaction data until after users have already responded. In book recommendation, movie adaptations provide a clear example of such events: the release of a movie based on a book can temporarily increase attention to the source text and change its relevance for some readers. We examine this phenomenon using a large Goodreads dataset matched to movie release dates. We find a clear spike in readership around the release month, and then we evaluate existing recommendation models to understand how they rank movie-adapted books around the movie release date.
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