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Weizhi Ma

Publications and source records attributed to Weizhi Ma.

2 recordsLinked to original sources

Beyond Utility: Evaluating LLM as Recommender

With the rapid development of Large Language Models (LLMs), recent studies employed LLMs as recommenders to provide personalized information services for distinct users. Despite efforts to improve the accuracy of LLM-based recommendation models, relatively little attention is paid to beyond-utility dimensions. Moreover, there are unique evaluation aspects of LLM-based recommendation models, which have been largely ignored. To bridge this gap, we explore four new evaluation dimensions and propose a multidimensional evaluation framework. The new evaluation dimensions include: 1) history length sensitivity, 2) candidate position bias, 3) generation-involved performance, and 4) hallucinations. All four dimensions have the potential to impact performance, but are largely unnecessary for consideration in traditional systems. Using this multidimensional evaluation framework, along with traditional aspects, we evaluate the performance of seven LLM-based recommenders, with three prompting strategies, comparing them with six traditional models on both ranking and re-ranking tasks on four datasets. We find that LLMs excel at handling tasks with prior knowledge and shorter input histories in the ranking setting, and perform better in the re-ranking setting, beating traditional models across multiple dimensions. However, LLMs exhibit substantial candidate position bias issues, and some models hallucinate nonexistent items much more often than others. We intend our evaluation framework and observations to benefit future research on the use of LLMs as recommenders. The code and data are available at https://github.com/JiangDeccc/EvaLLMasRecommender.

cs.IR

Integrating LLM and Diffusion-Based Agents for Social Simulation

Large language models (LLMs) offer strong semantic reasoning capabilities for user modeling, but applying LLM-based simulation to an entire social network is computationally expensive and often unreliable for users with sparse behavioral histories. Meanwhile, conventional information diffusion models efficiently exploit historical propagation patterns and social structures, but provide limited understanding of item content and user-item semantic compatibility. We propose HySID, a hybrid framework for individual-level information adoption prediction that combines semantic reasoning with structural diffusion. HySID first analyzes the historical user-relation graph to adaptively select a small set of structurally informative core users. It then applies LLM-based simulation to estimate the engagement of these users and converts the judgments into a diffusion-compatible seed. Finally, a plug-in diffusion backbone propagates this seed through historical interaction structures to rank potential adopters across the full user population. This design enables LLMs to focus on users for whom semantic reasoning is most informative while allowing neural diffusion models to generalize the evidence to users that are not explicitly simulated. Experiments on three real-world datasets from Weibo, Zhihu, and KuaiRand show that HySID consistently improves four diffusion backbones in Recall and NDCG, while outperforming full-population LLM simulation baselines. At the same time, selective simulation reduces LLM inference cost by approximately 83\% to 99.9\%, demonstrating that HySID provides an effective and computationally practical approach to scalable information adoption prediction.

cs.CY