MGDiff: Multi-Interest Sequence Recommendation with Masking GNN-Guided Diffusion
We propose a novel Multi-Interest Sequence Recommendation Framework with \underline{M}asking \underline{G}NN-Guided \underline{Diff}usion Model (MGDiff), designed to generate accurate, bias-free user interest information during the diffusion process. First, we propose a semantics-enhanced Dual-layer Semantic Guidance (DSG) framework, which decomposes guidance into two synergistic stages: extracting latent item semantics and decoupling multidimensional user intent. We design a Weight-adaptive Masking Graph Neural Network reconstructs missing links to uncover deep item relationships beyond superficial co-occurrence, while a Dynamic Multi-Expert Network projects user preferences into distinct semantic subspaces to suppress irrelevant interference. This hierarchical design yields structured guidance that significantly improves the generation accuracy of diffusion models. Second, We propose a Popularity-Aware Guidance (PAG) mechanism that performs spatial geometric adjustments on the outputs of diffusion models: by using item popularity as a differentiable adjustment signal to recalibrate similarity metrics, we enable DMs to generate diverse recommendations free from popularity bias. Finally, we compare MGDiff with multiple baseline models across four widely used datasets, demonstrating its superior performance and validating its effectiveness.