Yinyu Ye | Search arXiv

arXiv2026

Token-Level Advertising

Generative AI is transforming how people access information, challenging traditional advertising mechanisms built around predefined slots. Towards generation-native advertising, we propose the Latent Advertiser Mixture Auction (LAMA), a token-level advertising mechanism that embeds advertiser influence directly into the generation process. Advertisers report local continuation values that induce advertiser-specific next-token policies, from which the platform decodes through a latent mixture while updating an allocation posterior. We show that LAMA satisfies Markov DSIC and IR, and achieves near-optimal KL-regularized welfare. We further develop a learning-based implementation that reconstructs the required reports online from learned local advantages and root values. Proof-of-concept experiments on real-world commercial-search query splits show that LAMA improves platform welfare and revenue while maintaining user-facing response quality, providing initial evidence for the feasibility of generation-native advertising.

cs.GT↗

arXiv2026

Adaptive Resolving Methods for Markov Decision Processes with Function Approximations

Learning the optimal policy for Markov decision process problems (MDPs) from samples is a fundamental problem in online and data-driven decision-making. Function approximations are usually deployed to handle large or infinite state-action space. In our work, we consider the MDP problems with function approximation and we develop a new algorithm to solve it efficiently. Our algorithm is based on a linear programming (LP) reformulation and repeatedly resolves the identified reduced linear system as new transition samples arrive. After the optimal basis is identified, we show that, after $N$ resolving rounds, the expected averaged iterate achieves an instance-dependent $\widetilde O(C_{\mathrm{inst}}/N)$ objective shortfall and signed constraint residual. We separately account for the historical samples used for basis identification and the $d_2$ transition queries used in each resolving round, which yields the corresponding total transition-query complexity. We further complement our result with a \textit{robust} $O(1/\sqrt{N})$ bound that is independent of $Δ$. In comparison to the guarantees established in the previous literature, our instance dependent guarantee is tighter when the underlying instance is favorable, and the numerical experiments also reveal the wide applications and efficient empirical performances of our algorithms.

cs.LG↗