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Yipeng Kang

Publications and source records attributed to Yipeng Kang.

18 recordsLinked to original sources

PILA: Plug-and-Play Insertion for LLM-native Advertising

How to monetize large language models (LLMs) by naturally integrating sponsored content into their responses, known as LLM-native advertising, has recently emerged as a critical problem. However, existing solutions entangle advertising with content generation inside a single model, which is incompatible with modern API-only or workflow-based LLM applications and inevitably compromises the original response quality. To address this, we propose PILA, which reformulates ad insertion as a conditional response rewriting problem and decouples it from the upstream service as a lightweight sidecar module. PILA is model-agnostic and can be seamlessly integrated with existing LLM services without modifying the base model or its workflow. It also exposes a controllable trade-off between user-side naturalness and ad-side exposure, offering a practical interface for downstream pricing and deployment. Experiments across diverse upstream models show that \pila consistently improves ad effectiveness while preserving response quality, highlighting its promise as a practical solution for LLM-native advertising.

cs.CL

NaiAD: Initiate Data-Driven Research for LLM Advertising

Reconciling platform revenue with user experience in LLM advertising motivates a data-centric foundation. We introduce NaiAD, the first comprehensive dataset for LLM-native advertising comprising 58,999 carefully constructed ad-embedded responses paired with user queries. NaiAD is organized around theoretically grounded evaluation metrics that separately and comprehensively capture user and commercial utility. To mitigate the dimensional collinearity of aligned LLMs, we propose a decoupled generation pipeline that produces structurally diverse samples, ranging from responses that explicitly disentangle stakeholder utilities to responses that are uniformly strong or weak across dimensions. We further provide score labels calibrated by a Variance-Calibrated Prediction-Powered Inference (VC-PPI) framework, aligning automated scoring with human annotations. Mechanistic analyses reveal that successful ad integration relies on reasoning paths that cluster into four distinct semantic strategies. Models leveraging NaiAD internalize these strategies to simultaneously improve user and commercial utility, while enabling independent control over these distinct objectives via in-context learning. Together, these results position NaiAD as a foundational infrastructure for developing future LLM-native ad systems.

cs.LG

Credibility Governance: A Social Mechanism for Collective Self-Correction under Weak Truth Signals

Online platforms increasingly rely on opinion aggregation to allocate real-world attention and resources, yet common signals such as engagement votes or capital-weighted commitments are easy to amplify and often track visibility rather than reliability. This makes collective judgments brittle under weak truth signals, noisy or delayed feedback, early popularity surges, and strategic manipulation. We propose Credibility Governance (CG), a mechanism that reallocates influence by learning which agents and viewpoints consistently track evolving public evidence. CG maintains dynamic credibility scores for both agents and opinions, updates opinion influence via credibility-weighted endorsements, and updates agent credibility based on the long-run performance of the opinions they support, rewarding early and persistent alignment with emerging evidence while filtering short-lived noise. We evaluate CG in POLIS, a socio-physical simulation environment that models coupled belief dynamics and downstream feedback under uncertainty. Across settings with initial majority misalignment, observation noise and contamination, and misinformation shocks, CG outperforms vote-based, stake-weighted, and no-governance baselines, yielding faster recovery to the true state, reduced lock-in and path dependence, and improved robustness under adversarial pressure. Our implementation and experimental scripts are publicly available at https://github.com/Wanying-He/Credibility_Governance.

cs.CY

BACH-V: Bridging Abstract and Concrete Human-Values in Large Language Models

Do large language models (LLMs) genuinely understand abstract concepts, or merely manipulate them as statistical patterns? We introduce an abstraction-grounding framework that decomposes conceptual understanding into three capacities: interpretation of abstract concepts (Abstract-Abstract, A-A), grounding of abstractions in concrete events (Abstract-Concrete, A-C), and application of abstract principles to regulate concrete decisions (Concrete-Concrete, C-C). Using human values as a testbed - given their semantic richness and centrality to alignment - we employ probing (detecting value traces in internal activations) and steering (modifying representations to shift behavior). Across six open-source LLMs and ten value dimensions, probing shows that diagnostic probes trained solely on abstract value descriptions reliably detect the same values in concrete event narratives and decision reasoning, demonstrating cross-level transfer. Steering reveals an asymmetry: intervening on value representations causally shifts concrete judgments and decisions (A-C, C-C), yet leaves abstract interpretations unchanged (A-A), suggesting that encoded abstract values function as stable anchors rather than malleable activations. These findings indicate LLMs maintain structured value representations that bridge abstraction and action, providing a mechanistic and operational foundation for building value-driven autonomous AI systems with more transparent, generalizable alignment and control.

cs.CL

Simple Role Assignment is Extraordinarily Effective for Safety Alignment

Principle-based alignment often lacks context sensitivity and completeness. Grounded in Theory of Mind, we propose role conditioning as a compact alternative: social roles (e.g., mother, judge) implicitly encode both values and the cognitive schemas required to apply them. We introduce a training-free pipeline featuring a role-conditioned generator and iterative role-based critics for refinement. Across five model families, our approach consistently outperforms principle-based, Chain-of-Thought (CoT) and other baselines across benchmarks. Notably, it reduces unsafe outputs on the WildJailbreak benchmark from 81.4\% to 3.6\% with DeepSeek-V3. Not only for common safety benchmarks, it consistently applies for agentic safety tasks. These results establish role assignment as a powerful, interpretable paradigm for AI alignment and LLM-as-a-Judge construction.

cs.CY

The AI Hippocampus: How Far are We From Human Memory?

Memory plays a foundational role in augmenting the reasoning, adaptability, and contextual fidelity of modern Large Language Models and Multi-Modal LLMs. As these models transition from static predictors to interactive systems capable of continual learning and personalized inference, the incorporation of memory mechanisms has emerged as a central theme in their architectural and functional evolution. This survey presents a comprehensive and structured synthesis of memory in LLMs and MLLMs, organizing the literature into a cohesive taxonomy comprising implicit, explicit, and agentic memory paradigms. Specifically, the survey delineates three primary memory frameworks. Implicit memory refers to the knowledge embedded within the internal parameters of pre-trained transformers, encompassing their capacity for memorization, associative retrieval, and contextual reasoning. Recent work has explored methods to interpret, manipulate, and reconfigure this latent memory. Explicit memory involves external storage and retrieval components designed to augment model outputs with dynamic, queryable knowledge representations, such as textual corpora, dense vectors, and graph-based structures, thereby enabling scalable and updatable interaction with information sources. Agentic memory introduces persistent, temporally extended memory structures within autonomous agents, facilitating long-term planning, self-consistency, and collaborative behavior in multi-agent systems, with relevance to embodied and interactive AI. Extending beyond text, the survey examines the integration of memory within multi-modal settings, where coherence across vision, language, audio, and action modalities is essential. Key architectural advances, benchmark tasks, and open challenges are discussed, including issues related to memory capacity, alignment, factual consistency, and cross-system interoperability.

cs.AI

BEDA: Belief Estimation as Probabilistic Constraints for Performing Strategic Dialogue Acts

Strategic dialogue requires agents to execute distinct dialogue acts, for which belief estimation is essential. While prior work often estimates beliefs accurately, it lacks a principled mechanism to use those beliefs during generation. We bridge this gap by first formalizing two core acts Adversarial and Alignment, and by operationalizing them via probabilistic constraints on what an agent may generate. We instantiate this idea in BEDA, a framework that consists of the world set, the belief estimator for belief estimation, and the conditional generator that selects acts and realizes utterances consistent with the inferred beliefs. Across three settings, Conditional Keeper Burglar (CKBG, adversarial), Mutual Friends (MF, cooperative), and CaSiNo (negotiation), BEDA consistently outperforms strong baselines: on CKBG it improves success rate by at least 5.0 points across backbones and by 20.6 points with GPT-4.1-nano; on Mutual Friends it achieves an average improvement of 9.3 points; and on CaSiNo it achieves the optimal deal relative to all baselines. These results indicate that casting belief estimation as constraints provides a simple, general mechanism for reliable strategic dialogue.

cs.CL

Evaluating Generalization Capabilities of LLM-Based Agents in Mixed-Motive Scenarios Using Concordia

Large Language Model (LLM) agents have demonstrated impressive capabilities for social interaction and are increasingly being deployed in situations where they might engage with both human and artificial agents. These interactions represent a critical frontier for LLM-based agents, yet existing evaluation methods fail to measure how well these capabilities generalize to novel social situations. In this paper, we introduce a method for evaluating the ability of LLM-based agents to cooperate in zero-shot, mixed-motive environments using Concordia, a natural language multi-agent simulation environment. Our method measures general cooperative intelligence by testing an agent's ability to identify and exploit opportunities for mutual gain across diverse partners and contexts. We present empirical results from the NeurIPS 2024 Concordia Contest, where agents were evaluated on their ability to achieve mutual gains across a suite of diverse scenarios ranging from negotiation to collective action problems. Our findings reveal significant gaps between current agent capabilities and the robust generalization required for reliable cooperation, particularly in scenarios demanding persuasion and norm enforcement.

cs.AI

UltraVoice: Scaling Fine-Grained Style-Controlled Speech Conversations for Spoken Dialogue Models

Spoken dialogue models currently lack the ability for fine-grained speech style control, a critical capability for human-like interaction that is often overlooked in favor of purely functional capabilities like reasoning and question answering. To address this limitation, we introduce UltraVoice, the first large-scale speech dialogue dataset engineered for multiple fine-grained speech style control. Encompassing over 830 hours of speech dialogues, UltraVoice provides instructions across six key speech stylistic dimensions: emotion, speed, volume, accent, language, and composite styles. Fine-tuning leading models such as SLAM-Omni and VocalNet on UltraVoice significantly enhances their fine-grained speech stylistic controllability without degrading core conversational abilities. Specifically, our fine-tuned models achieve improvements of 29.12-42.33% in Mean Opinion Score (MOS) and 14.61-40.09 percentage points in Instruction Following Rate (IFR) on multi-dimensional control tasks designed in the UltraVoice. Moreover, on the URO-Bench benchmark, our fine-tuned models demonstrate substantial gains in core understanding, reasoning, and conversational abilities, with average improvements of +10.84% on the Basic setting and +7.87% on the Pro setting. Furthermore, the dataset's utility extends to training controllable Text-to-Speech (TTS) models, underscoring its high quality and broad applicability for expressive speech synthesis. The complete dataset and model checkpoints are available at: https://github.com/bigai-nlco/UltraVoice.

eess.AS

Make an Offer They Can't Refuse: Grounding Bayesian Persuasion in Real-World Dialogues without Pre-Commitment

Large language models (LLMs) still struggle with strategic persuasion, largely because existing approaches either neglect information asymmetry or rely on unrealistic pre-commitment assumptions. We introduce a type-induced commitment-communication mechanism that grounds Bayesian Persuasion (BP) in natural language dialogue without pre-commitment: the persuader narrates their potential types (e.g., honest vs. dishonest) to dynamically construct an information schema, enabling the persuadee to perform Bayesian belief updates within the conversation itself. We implement two variants: Semi-Formal-Natural-Language (SFNL) and Fully-Natural-Language (FNL), evaluating them against strong baselines across multiple LLMs and human judges. BP strategies consistently outperform baselines: SFNL excels in logical credibility, while FNL shows superior robustness and emotional resonance. We verify that gains stem from genuine Bayesian reasoning rather than superficial formatting, and we further show that supervised fine-tuning enables small models to match the persuasive performance of much larger ones.

cs.CL

Why Are We Moral? An LLM-based Agent Simulation Approach to Study Moral Evolution

The evolution of morality presents a puzzle: natural selection should favor self-interest, yet humans developed moral systems promoting altruism. Traditional approaches must abstract away cognitive processes, leaving open how cognitive factors shape moral evolution. We introduce an LLM-based agent simulation framework that brings cognitive realism to this question: agents with varying moral dispositions perceive, remember, reason, and decide in a simulated prehistoric hunter-gatherer society. This enables us to manipulate factors that traditional models cannot represent -- such as moral type observability and communication bandwidth -- and to discover emergent cognitive mechanisms from agent interactions. Across 20 runs spanning four settings, we find that cooperation and mutual help are the central driver of evolutionary survival, with universal and reciprocal morality exhibiting the most stable outcomes across conditions while selfishness is strongly disfavoured. Beyond cooperation itself, we further identify cognition as a central mediator -- most clearly through a cost of moral judgment that shifts the winning moral type across settings, with a self-purging effect among selfish agents as an additional cognitive pattern. We validate robustness across multiple LLM backbones, architecture ablations, and prompt sensitivity analyses. This work establishes LLM-based simulation as a powerful new paradigm to complement traditional research in evolutionary biology and anthropology, opening new avenues for investigating the complexities of moral and social evolution.

cs.MA

PoliCon: Evaluating LLMs on Achieving Diverse Political Consensus Objectives

Achieving political consensus is crucial yet challenging for the effective functioning of social governance. However, although frontier AI systems represented by large language models (LLMs) have developed rapidly in recent years, their capabilities in this scope are still understudied. In this paper, we introduce PoliCon, a novel benchmark constructed from 2,225 high-quality deliberation records of the European Parliament over 13 years, ranging from 2009 to 2022, to evaluate the ability of LLMs to draft consensus resolutions based on divergent party positions under varying collective decision-making contexts and political requirements. Specifically, PoliCon incorporates four factors to build each task environment for finding different political consensus: specific political issues, political goals, participating parties, and power structures based on seat distribution. We also developed an evaluation framework based on social choice theory for PoliCon, which simulates the real voting outcomes of different political parties to assess whether LLM-generated resolutions meet the requirements of the predetermined political consensus. Our experimental results demonstrate that even state-of-the-art models remain undersatisfied with complex tasks like passing resolutions by a two-thirds majority and addressing security issues, while uncovering their inherent partisan biases and revealing some behaviors LLMs show to achieve the consensus, such as prioritizing the stance of the dominant party instead of uniting smaller parties, which highlights PoliCon's promise as an effective platform for studying LLMs' ability to promote political consensus. The code and dataset are released at https://zowiezhang.github.io/projects/PoliCon.

cs.CY

Are the Values of LLMs Structurally Aligned with Humans? A Causal Perspective

As large language models (LLMs) become increasingly integrated into critical applications, aligning their behavior with human values presents significant challenges. Current methods, such as Reinforcement Learning from Human Feedback (RLHF), typically focus on a limited set of coarse-grained values and are resource-intensive. Moreover, the correlations between these values remain implicit, leading to unclear explanations for value-steering outcomes. Our work argues that a latent causal value graph underlies the value dimensions of LLMs and that, despite alignment training, this structure remains significantly different from human value systems. We leverage these causal value graphs to guide two lightweight value-steering methods: role-based prompting and sparse autoencoder (SAE) steering, effectively mitigating unexpected side effects. Furthermore, SAE provides a more fine-grained approach to value steering. Experiments on Gemma-2B-IT and Llama3-8B-IT demonstrate the effectiveness and controllability of our methods.

cs.CL

IBGP: Imperfect Byzantine Generals Problem for Zero-Shot Robustness in Communicative Multi-Agent Systems

As large language model (LLM) agents increasingly integrate into our infrastructure, their robust coordination and message synchronization become vital. The Byzantine Generals Problem (BGP) is a critical model for constructing resilient multi-agent systems (MAS) under adversarial attacks. It describes a scenario where malicious agents with unknown identities exist in the system-situations that, in our context, could result from LLM agents' hallucinations or external attacks. In BGP, the objective of the entire system is to reach a consensus on the action to be taken. Traditional BGP requires global consensus among all agents; however, in practical scenarios, global consensus is not always necessary and can even be inefficient. Therefore, there is a pressing need to explore a refined version of BGP that aligns with the local coordination patterns observed in MAS. We refer to this refined version as Imperfect BGP (IBGP) in our research, aiming to address this discrepancy. To tackle this issue, we propose a framework that leverages consensus protocols within general MAS settings, providing provable resilience against communication attacks and adaptability to changing environments, as validated by empirical results. Additionally, we present a case study in a sensor network environment to illustrate the practical application of our protocol.

cs.MA

RAM: Towards an Ever-Improving Memory System by Learning from Communications

We introduce an innovative RAG-based framework with an ever-improving memory. Inspired by humans'pedagogical process, RAM utilizes recursively reasoning-based retrieval and experience reflections to continually update the memory and learn from users' communicative feedback, namely communicative learning. Extensive experiments with both simulated and real users demonstrate significant improvements over traditional RAG and self-knowledge methods, particularly excelling in handling false premise and multi-hop questions. Furthermore, RAM exhibits promising adaptability to various feedback and retrieval methods, showcasing its potential for advancing AI capabilities in dynamic knowledge acquisition and lifelong learning.

cs.AI

Non-Linear Coordination Graphs

Value decomposition multi-agent reinforcement learning methods learn the global value function as a mixing of each agent's individual utility functions. Coordination graphs (CGs) represent a higher-order decomposition by incorporating pairwise payoff functions and thus is supposed to have a more powerful representational capacity. However, CGs decompose the global value function linearly over local value functions, severely limiting the complexity of the value function class that can be represented. In this paper, we propose the first non-linear coordination graph by extending CG value decomposition beyond the linear case. One major challenge is to conduct greedy action selections in this new function class to which commonly adopted DCOP algorithms are no longer applicable. We study how to solve this problem when mixing networks with LeakyReLU activation are used. An enumeration method with a global optimality guarantee is proposed and motivates an efficient iterative optimization method with a local optimality guarantee. We find that our method can achieve superior performance on challenging multi-agent coordination tasks like MACO.

cs.MA

Reinforced Natural Language Interfaces via Entropy Decomposition

In this paper, we study the technical problem of developing conversational agents that can quickly adapt to unseen tasks, learn task-specific communication tactics, and help listeners finish complex, temporally extended tasks. We find that the uncertainty of language learning can be decomposed to an entropy term and a mutual information term, corresponding to the structural and functional aspect of language, respectively. Combined with reinforcement learning, our method automatically requests human samples for training when adapting to new tasks and learns communication protocols that are succinct and helpful for task completion. Human and simulation test results on a referential game and a 3D navigation game prove the effectiveness of the proposed method.

cs.HC

Incorporating Pragmatic Reasoning Communication into Emergent Language

Emergentism and pragmatics are two research fields that study the dynamics of linguistic communication along substantially different timescales and intelligence levels. From the perspective of multi-agent reinforcement learning, they correspond to stochastic games with reinforcement training and stage games with opponent awareness. Given that their combination has been explored in linguistics, we propose computational models that combine short-term mutual reasoning-based pragmatics with long-term language emergentism. We explore this for agent communication referential games as well as in Starcraft II, assessing the relative merits of different kinds of mutual reasoning pragmatics models both empirically and theoretically. Our results shed light on their importance for making inroads towards getting more natural, accurate, robust, fine-grained, and succinct utterances.

cs.AI