arXiv subjects

Yulan Yan

Publications and source records attributed to Yulan Yan.

5 recordsLinked to original sources

arXiv2026

Learning Better Reasoning for Generative Recommendation with Semantic IDs

Generative recommendation reformulates item retrieval as sequence generation, allowing a unified model to directly generate the next item from a user's interaction history. Semantic IDs further make this paradigm effective and scalable by representing each item as discrete codes, enabling knowledge sharing among semantically related items. Recent studies introduce explicit reasoning before Semantic-ID generation, helping models summarize user interests and infer possible preference transitions. However, reasoning is not inherently beneficial: Inaccurate or uninformative reasoning may mislead subsequent item generation and ultimately degrade recommendation performance. This raises a central challenge: how can a recommender select and learn effective reasoning traces and progressively evolve toward better reasoning from its own generations? In this work, we propose Evo-Rec, a three-stage framework for learning better reasoning and further enhancing it through reinforcement learning. First, we align Semantic IDs with their textual and behavioral contexts, enabling the model to understand and generate item identifiers. Second, we sample multiple candidate reasoning traces and retain those that improve the prediction of the ground-truth item, providing a stronger reasoning initialization through supervised fine-tuning. Third, we further optimize the reasoning policy through reinforcement learning with catalog-constrained item generation and ranking-aware recommendation feedback. Experiments on three Amazon Review benchmarks show that Evo-Rec consistently outperforms discriminative, generative, and reasoning-enhanced recommenders across all evaluation metrics. These results demonstrate the effectiveness of our framework in learning better reasoning for SID-based generative recommendation.

cs.IR↗

arXiv2026

From Interests to Semantic IDs: Retrieval-Grounded Credit Assignment for Generative Recommendation

Semantic IDs (SIDs) encode each catalog item as a short token sequence, enabling generative recommenders to predict the next item autoregressively. Reasoning-enhanced variants, an increasingly common extension, first generate a textual trace and then decode a next-item SID by beam search. Such recommenders are commonly trained with group-relative policy optimization under an exact-match SID reward, which is sparse in large catalogs. Two failure modes follow. When all rollouts in a group miss the target, the group yields zero advantage and no learning signal. Rollouts sharing the same SID reward receive identical advantages, however much their traces differ. In both cases the reward reflects only the decoded SID, never the reasoning that produced it. This creates a credit-assignment gap. We address this gap with retrieval-grounded query attribution. Each trace is structured into a history summary, a set of interest hypotheses, and a final SID. A frozen retriever executes every hypothesis as a catalog query, so that each hypothesis becomes independently verifiable rather than judged only through the final SID. A rollout is rewarded when any of its queries retrieves the target within the \mbox{top-$K$}, and per-query hit indicators localize that reward to individual hypotheses. Credit is thus assigned at the span level: only hypotheses that individually hit receive positive retrieval advantage, while the retrieval channel never updates the final SID span. Rollouts that share a SID reward can therefore receive different updates. Across experiments on three Amazon Reviews datasets, this yields consistent improvements in SID recommendation. On Video Games, an oracle analysis further reveals the potential of interest-conditioned SID decoding: selecting the target-relevant query among generated interests improves both recall and ranking.

cs.IR↗

arXiv2026

Trinity: A Scenario-Aware Recommendation Framework for Large-Scale Cold-Start Users

Early-stage users in a new scenario intensify cold-start challenges, yet prior works often address only parts of the problem through model architecture. Launching a new user experience to replace an established product involves sparse behavioral signals, low-engagement cohorts, and unstable model performance. We argue that effective recommendations require the synergistic integration of feature engineering, model architecture, and stable model updating. We propose Trinity, a framework embodying this principle. Trinity extracts valuable information from existing scenarios while ensuring predictive effectiveness and accuracy in the new scenario. In this paper, we showcase Trinity applied to a billion-user Microsoft product transition. Both offline and online experiments demonstrate that our framework achieves substantial improvements in addressing the combined challenge of new users in new scenarios.

cs.LG↗

arXiv2026

Learning User Interests via Reasoning and Distillation for Cross-Domain News Recommendation

News recommendation plays a critical role in online news platforms by helping users discover relevant content. Cross-domain news recommendation further requires inferring user's underlying information needs from heterogeneous signals that often extend beyond direct news consumption. A key challenge lies in moving beyond surface-level behaviors to capture deeper, reusable user interests while maintaining scalability in large-scale production systems. In this paper, we present a reinforcement learning framework that trains large language models to generate high-quality lists of interest-driven news search queries from cross-domain user signals. We formulate query-list generation as a policy optimization problem and employ GRPO with multiple reward signals. We systematically study two compute dimensions: inference-time sampling and model capacity, and empirically observe consistent improvements with increased compute that exhibit scaling-like behavior. Finally, we perform on-policy distillation to transfer the learned policy from a large, compute-intensive teacher to a compact student model suitable for scalable deployment. Extensive offline experiments, ablation studies and large-scale online A/B tests in a production news recommendation system demonstrate consistent gains in both interest modeling quality and downstream recommendation performance.

cs.CL↗

arXiv2022

DeepGen: Diverse Search Ad Generation and Real-Time Customization

We present DeepGen, a system deployed at web scale for automatically creating sponsored search advertisements (ads) for BingAds customers. We leverage state-of-the-art natural language generation (NLG) models to generate fluent ads from advertiser's web pages in an abstractive fashion and solve practical issues such as factuality and inference speed. In addition, our system creates a customized ad in real-time in response to the user's search query, therefore highlighting different aspects of the same product based on what the user is looking for. To achieve this, our system generates a diverse choice of smaller pieces of the ad ahead of time and, at query time, selects the most relevant ones to be stitched into a complete ad. We improve generation diversity by training a controllable NLG model to generate multiple ads for the same web page highlighting different selling points. Our system design further improves diversity horizontally by first running an ensemble of generation models trained with different objectives and then using a diversity sampling algorithm to pick a diverse subset of generation results for online selection. Experimental results show the effectiveness of our proposed system design. Our system is currently deployed in production, serving ${\sim}4\%$ of global ads served in Bing.

cs.CL↗