Cluster-Adaptive Network A/B Testing: From Randomization to Estimation

Yifan Zhou; Yang Liu; Ping Li; Feifang Hu

Home/Archive/arXiv

arXiv · 2008.08648

Cluster-Adaptive Network A/B Testing: From Randomization to Estimation

Yifan Zhou·Yang Liu·Ping Li·Feifang Hu

View original source ↗Read source document ↗Export metadata ↓

Abstract

A/B testing is an important decision-making tool in product development for evaluating user engagement or satisfaction from a new service, feature or product. The goal of A/B testing is to estimate the average treatment effects (ATE) of a new change, which becomes complicated when users are interacting. When the important assumption of A/B testing, the Stable Unit Treatment Value Assumption (SUTVA), which states that each individual's response is affected by their own treatment only, is not valid, the classical estimate of the ATE usually leads to a wrong conclusion. In this paper, we propose a cluster-adaptive network A/B testing procedure, which involves a sequential cluster-adaptive randomization and a cluster-adjusted estimator. The cluster-adaptive randomization is employed to minimize the cluster-level Mahalanobis distance within the two treatment groups, so that the variance of the estimate of the ATE can be reduced. In addition, the cluster-adjusted estimator is used to eliminate the bias caused by network interference, resulting in a consistent estimation for the ATE. Numerical studies suggest our cluster-adaptive network A/B testing achieves consistent estimation with higher efficiency. An empirical study is conducted based on a real world network to illustrate how our method can benefit decision-making in application.

Explore related subjects

stat.ME

Keep this discovery

BibTeX RIS

Yifan Zhou, Yang Liu, Ping Li, Feifang Hu. 2020-08-19. Cluster-Adaptive Network A/B Testing: From Randomization to Estimation. https://arxiv.org/abs/2008.08648

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related papers

arXiv2026

Surprise Reduction and Nullification in Bayesian and Inverse Bayesian Inference under Ambiguous Prediction-Error Attribution

In non-stationary environments, prediction errors may signal environmental change or transient outliers, and adaptive systems must track such changes without overreacting to outliers. We distinguish surprise reduction, which updates beliefs to fit observations, from surprise nullification, which weakens constraints imposed by the predictive structure, and formalize both within Bayesian and inverse Bayesian (BIB) inference. Belief and likelihood updates are derived from variational objectives sharing a nullification strength, determined endogenously by minimizing surprise under the candidate post-update predictive distribution. In the Gaussian case, nullification expands belief and likelihood variances by a common factor relative to standard Bayesian updating, leaving the ratio unchanged. BIB thus defers attribution of the prediction error, committing to neither latent-state change nor observation-process uncertainty. The nullification strength is carried over as a candidate and is maintained or released according to the predictive surprise of the next observation. In a mean estimation task with outliers and changepoints, no scanned parameter setting of a Sage-Husa-type adaptive Kalman filter, fixed-strength BIB variant, or belief-forgetting-only variant outperforms BIB in both changepoint tracking and post-outlier stability. An oracle-informed reduced Bayesian model tracks changepoints better but is less stable after outliers. Although BIB maintains no explicit hypotheses about changepoints or outliers, it generates event-dependent dynamics. The learning rate increases after changepoints, whereas after outliers, nullification is released, and this increase is suppressed. Deferring attribution and letting subsequent observations differentiate the responses may constitute a principle of adaptive inference in non-stationary environments.

stat.ME↗

arXiv2026

Generalized Ridge Refitting for the Lasso and Prediction Improvement Bounds

We study a class of Lasso based estimators obtained by applying a quadratic correction on the Lasso equicorrelation set. The penalty matrix determines both the magnitude and geometry of the correction and contains, among other cases, the isotropic Lasso--Ridge correction, least squares refitting, Gram proportional interpolation between the Lasso and least squares, and coordinate specific penalties. We first derive a closed form representation and isolate the positive gain component of the resulting prediction improvement. We then control the remaining stochastic linear term in expectation by localizing the random signed equicorrelation model around a deterministic reference support. This yields a finite sample expectation bound that explicitly accounts for the randomness induced by Lasso model selection. The resulting decomposition provides a unified framework for understanding when Lasso based quadratic corrections can improve prediction.

stat.ME↗

arXiv2026

Discretization in covariate-adaptive randomization: gains and losses

Covariate-adaptive randomization(CAR) is widely implemented in clinical trials to balance prognostic covariates across treatment arms. Continuous covariates are often discretized into strata in practice, yet their consequences are not clearly understood. This paper provides a comprehensive study of the impact of discretization on both the CAR design process and the inferential results thereafter. We establish the asymptotic properties of both imbalance measures and treatment effect estimators under discretized and non-discretized settings. Practical recommendations are given on when and how discretization should be employed. We show that discretization in design is generally recommended, as it enhances robustness against model misspecification. However, if the true model is known, the most efficient strategy is to balance covariates according to that model in the design. The theoretical results are corroborated by extensive simulation studies and an empirical application to a diabetes trial dataset. Together, the results clarify the gains and losses of discretization in CAR and pave the way for learning impact of discretization to other designs and beyond.

stat.ME↗