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arXiv · 2505.05523

GenAI in Entrepreneurship: a systematic review of generative artificial intelligence in entrepreneurship research: current issues and future directions

Anna Kusetogullari·Huseyin Kusetogullari·Martin Andersson·Tony Gorschek
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Abstract

Generative Artificial Intelligence (GenAI) and Large Language Models (LLMs) are recognized to have significant effects on industry and business dynamics, not least because of their impact on the preconditions for entrepreneurship. There is still a lack of knowledge of GenAI as a theme in entrepreneurship research. This paper presents a systematic literature review aimed at identifying and analyzing the evolving landscape of research on the effects of GenAI on entrepreneurship. We analyze 83 peer-reviewed articles obtained from leading academic databases: Web of Science and Scopus. Using natural language processing and unsupervised machine learning techniques with TF-IDF vectorization, Principal Component Analysis (PCA), and hierarchical clustering, five major thematic clusters are identified: (1) Digital Transformation and Behavioral Models, (2) GenAI-Enhanced Education and Learning Systems, (3) Sustainable Innovation and Strategic AI Impact, (4) Business Models and Market Trends, and (5) Data-Driven Technological Trends in Entrepreneurship. Based on the review, we discuss future research directions, gaps in the current literature, as well as ethical concerns raised in the literature. We highlight the need for more macro-level research on GenAI and LLMs as external enablers for entrepreneurship and for research on effective regulatory frameworks that facilitate business experimentation, innovation, and further technology development.

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Anna Kusetogullari, Huseyin Kusetogullari, Martin Andersson, Tony Gorschek. 2025-05-08. GenAI in Entrepreneurship: a systematic review of generative artificial intelligence in entrepreneurship research: current issues and future directions. https://arxiv.org/abs/2505.05523

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