Search arXiv⌕ Search
Home/Archive/arXiv

arXiv · 2512.13300

No One Left Behind: How to Exploit the Incomplete and Skewed Multi-Label Data for Conversion Rate Prediction

Qinglin Jia·Zhaocheng Du·Chuhan Wu·Huifeng Guo·Ruiming Tang·Shuting Shi·Muyu Zhang
View original source ↗Read source document ↗Export metadata ↓

Abstract

In most real-world online advertising systems, advertisers typically have diverse customer acquisition goals. A common solution is to use multi-task learning (MTL) to train a unified model on post-click data to estimate the conversion rate (CVR) for these diverse targets. In practice, CVR prediction often encounters missing conversion data as many advertisers submit only a subset of user conversion actions due to privacy or other constraints, making the labels of multi-task data incomplete. If the model is trained on all available samples where advertisers submit user conversion actions, it may struggle when deployed to serve a subset of advertisers targeting specific conversion actions, as the training and deployment data distributions are mismatched. While considerable MTL efforts have been made, a long-standing challenge is how to effectively train a unified model with the incomplete and skewed multi-label data. In this paper, we propose a fine-grained Knowledge transfer framework for Asymmetric Multi-Label data (KAML). We introduce an attribution-driven masking strategy (ADM) to better utilize data with asymmetric multi-label data in training. However, the more relaxed masking in ADM is a double-edged sword: it provides additional training signals but also introduces noise due to skewed data. To address this, we propose a hierarchical knowledge extraction mechanism (HKE) to model the sample discrepancy within the target task tower. Finally, to maximize the utility of unlabeled samples, we incorporate ranking loss strategy to further enhance our model. The effectiveness of KAML has been demonstrated through comprehensive evaluations on offline industry datasets and online A/B tests, which show significant performance improvements over existing MTL baselines.

Explore related subjects

cs.LGcs.AIcs.IR

Keep this discovery

Explore connections, maps & timelines

BibTeXRIS

Qinglin Jia, Zhaocheng Du, Chuhan Wu, Huifeng Guo, Ruiming Tang, Shuting Shi, Muyu Zhang. 2025-12-15. No One Left Behind: How to Exploit the Incomplete and Skewed Multi-Label Data for Conversion Rate Prediction. https://arxiv.org/abs/2512.13300

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related papers

arXiv2026

Analysis of Regularized Learning in Banach Spaces for Linear-functional Data

This article delves into the study of the theory of regularized learning in Banach spaces for linear-functional data. It encompasses discussions on representer theorems, pseudo-approximation theorems, and convergence theorems. Regularized learning is designed to minimize regularized empirical risks over a Banach space. The empirical risks are calculated by utilizing training data and multi-loss functions. The input training data are composed of linear functionals in a predual space of the Banach space to capture discrete local information from multimodal data and multiscale models. Through the regularized learning, approximations of the exact solution to an unidentified or uncertain original problem are globally achieved. In the convergence theorems, the convergence of the approximate solutions to the exact solution is established through the utilization of the weak* topology of the Banach space. The theorems of regularized learning are utilized in the interpretation of classical machine learning, such as support vector machines and artificial neural networks.

cs.LG↗
arXiv2026

On Minimal Depth in Neural Networks

Understanding the relationship between the depth of a neural network and its representational capacity is a central problem in deep learning theory. In this work, we develop a geometric framework to analyze the expressivity of ReLU networks with the notion of depth complexity for convex polytopes. The depth of a polytope recursively quantifies the number of alternating convex hull and Minkowski sum operations required to construct it. This geometric perspective serves as a rigorous tool for deriving depth lower bounds and understanding the structural limits of deep neural architectures. We establish lower and upper bounds on the depth of polytopes, as well as tight bounds for classical families. These results yield two main consequences. First, we provide a purely geometric proof of the expressivity bound by Arora et al. (2018), confirming that $\lceil \log_2(n+1)\rceil$ hidden layers suffice to represent any continuous piecewise linear (CPWL) function. Second, we prove that, unlike general ReLU networks, convex polytopes do not admit a universal depth bound. Specifically, the depth of cyclic polytopes in dimensions $n \geq 4$ grows unboundedly with the number of vertices. This result implies that Input Convex Neural Networks (ICNNs) cannot represent all convex CPWL functions with a fixed depth, revealing a sharp separation in expressivity between ICNNs and standard ReLU networks.

cs.LG↗
arXiv2026

ELEMENT: Episodic and Lifelong Exploration via Maximum Entropy

Reinforcement learning agents depend on reward signals whose density is rarely under the designer's control, and when such signals are absent, an agent must generate its own drive to explore. State entropy maximization offers a principled objective for this, but existing methods break down at scale in two ways: the intrinsic reward vanishes once a state has been visited, discouraging revisits to the very gateways that lead onward, and estimating entropy over millions of accumulated observations becomes computationally prohibitive. We address both with Episodic and Lifelong Exploration via Maximum Entropy (ELEMENT), a multiscale intrinsically motivated framework for reward-free exploration that transfers to downstream tasks. ELEMENT couples lifelong entropy maximization with a complementary episodic term acting on a faster timescale. For the episodic term, we derive average episodic state entropy, an intrinsic reward that is the exact minimizer of a tractable upper bound on the reward-decomposition objective; for the lifelong term, we propose a $k$NN graph-based estimator that keeps entropy tractable without forgetting. ELEMENT consistently outperforms state-of-the-art intrinsic reward baselines on state coverage and unsupervised pre-training. Videos, code, and supplementary material: https://sites.google.com/view/element-rl.

cs.LG↗