Search arXivSearch

arXiv · 2605.27429

Ocean4Rec: Offline LLM-Derived OCEAN Profiles for Request-Time VOD Reranking

Abstract

Industrial video-on-demand (VOD) recommenders need richer content understanding, but LLM-as-reranker designs repeat prompt construction, token generation, model invocation, output parsing, and fallback handling for each request. In high-volume latency-sensitive services, these request-time operations complicate throughput planning, tail-latency control, capacity isolation, and predictable operation. This paper presents Ocean4Rec, a reranking layer that uses an LLM only offline to materialize item OCEAN profiles from content metadata. Items are mapped into Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism scores, while user profiles are built by time-decayed aggregation of recently clicked and deep-linked items in the same five-dimensional space. At request time, Ocean4Rec joins precomputed item profiles, user profiles, base recommender scores, and catalog recency, then performs numeric reranking without an LLM call. On anonymized Samsung Smart TV VOD logs, same-candidate Top1000 temporal-holdout offline evaluations show that Ocean4Rec improves NDCG@20 over a stronger non-OCEAN Base+Recency ordering by 7.6% for an NCF generator and 61.5% for a LightGCN generator. HR@20 is inconclusive for NCF and improves by 67.3% for LightGCN, reflecting sparse exact-item replay labels and the strength of recency as an industrial baseline. The result should be read as offline replay evidence for a bounded auxiliary content-taste feature that preserves the deployability advantage of a request-time-LLM-free serving path.

Explore related subjects

Keep this discovery

Explore connections, maps & timelines

BibTeXRIS

Wonkyun Kim, Sehyun Bae, Kwanki Ahn, Mungyu Bae, Saeun Choi, Soyeon You, Chandra Prabhakar, Sehyun Kim. 2026-05-22. Ocean4Rec: Offline LLM-Derived OCEAN Profiles for Request-Time VOD Reranking. https://arxiv.org/abs/2605.27429

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related papers

Do Large Language Models Favor Recent Content? A Study on Recency Bias in LLM-Based Reranking

Large language models (LLMs) are increasingly deployed in information systems, including being used as second-stage rerankers in information retrieval pipelines, yet their susceptibility to recency bias has received little attention. We investigate whether LLMs implicitly favour newer documents by prepending artificial publication dates to passages in the TREC Deep Learning passage retrieval collections in 2021 (DL21) and 2022 (DL22). Across seven models, GPT-3.5-turbo, GPT-4o, GPT-4, LLaMA-3 8B/70B, and Qwen-2.5 7B/72B, "fresh" passages are consistently promoted, shifting the Top-10's mean publication year forward by up to 4.78 years and moving individual items by as many as 95 ranks in our listwise reranking experiments. Although larger models attenuate the effect, none eliminate it. We also observe that the preference of LLMs between two passages with an identical relevance level can be reversed by up to 25% on average after date injection in our pairwise preference experiments. These findings provide quantitative evidence of a pervasive recency bias in LLMs and highlight the importance of effective bias-mitigation strategies.

cs.IR

UniRec: Cross-stage Multi-Task Fusion with Preference Alignment for Cascaded Recommender Systems

Industrial recommender systems cascade stages with different objectives, feature spaces, and latency constraints. Optimizing pre-ranking and ranking separately induces cross-stage inconsistency: upstream models may filter out items preferred by downstream rankers, while independently tuned downstream fusion can offset upstream improvements. Most existing multi-task fusion methods target the ranking stage alone, and cross-stage methods often align with a downstream-derived score, leaving joint optimization of fusion modules across cascaded stages largely unexplored. We propose UniRec, a Unified Cross-stage Recommendation Fusion model. First, the two fusion agents partially share input embeddings in a single computation graph, allowing gradients from either stage to propagate through the shared representations. Second, a dual-axis preference alignment objective coordinates the two stages: horizontally, a compact aggregation term reorganizes dozens of pairwise objectives over heterogeneous prior signals into bidirectional preference evidence; vertically, a cross-stage consistency term transfers downstream pairwise preferences to the upstream fusion score. Third, we introduce attribute group-relative regularization, which computes relative advantages and normalizes policy updates within each attribute group, ensuring that uniformly promoting all items in a high-reward group provides no additional optimization gain. Offline experiments demonstrate UniRec consistently outperforms single-stage fusion and cross-stage coordination baselines; online A/B experiments show a 0.616% gain in app usage duration. UniRec has been fully deployed on the Kuaishou platform.

cs.IR

Scaling Articulated Rationales for MLLM-based Recommendation

We presented SARA, an industrial framework that transforms sparse articulated user rationales into scalable recommendation signals. Its data engine curates questionnaire responses into SARA-HQ, providing explicit preference supervision for aligning SARA-7B through SFT and Quality-Refining DPO. This alignment extends rationale generation from $86{,}564$ questionnaire-covered authors to the full $10$M-author space. SARA-Ranker translates the generated positive and negative rationales into features for user--author interaction modeling and negative-feedback history modeling, connecting articulated reasons to production ranking. Evaluation on unseen authors demonstrates that SARA-7B generates more specific, relevant, and grounded rationales than the evaluated general-purpose MLLMs. On top of a strong industrial ranking baseline with multimodal features, separate online A/B tests show that positive-rationale integration increases watch time by $0.99\%$, while negative-rationale integration reduces Hate feedback by $8.16\%$. Daily refresh and more than $30$ days of production deployment further demonstrate the operational feasibility of the approach. These findings establish articulated rationales as a useful complement to behavioral and content signals, and demonstrate a practical role for MLLMs in scaling sparse human explanations into preference information that improves industrial recommendation.

cs.IR